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Can Jack's win back the customers Tesco lost to Aldi and Lidl? | ITV News

Video vocabulary

market

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US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

discount

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US / ˈdɪskaʊnt /

UK / ˈdɪsˌkaʊnt /

A2
  • noun
  • A decrease in the price of something
  • verb
  • To consider to be not important or not true
  • To decrease the price of something
  • To refuse to accept an idea, suggestion as valid

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

lose

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US / lu:z /

UK / luz /

A1
  • verb
  • To be unable to keep in check or control something
  • To decrease in value or quantity (e.g. weight)
  • To stop having certain qualities or abilities
  • To stop having or being entitled to
  • To fail to win something that is being contested
  • To be unable to find something you once had
  • To be dependent on someone (used with 'not')

lure

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US / lʊə(r) /

UK / lʊr /

B1
  • noun
  • Appealing quality that attracts people
  • Device used to attract animals to catch them
  • Device used to attract using something appealing
  • verb
  • To attract someone using something appealing

new

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US / nju: /

UK / nu, nju /

A1
  • adjecitve
  • Not old, recently born, built or made
  • Being or doing something for the first time
  • Not felt, seen or known previously
  • Having been recently bought or obtained

massive

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US / ˈmæsɪv /

UK / ˈmæsɪv /

B1
  • adjecitve
  • Very big; large; too big

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

shopper

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US / ˈʃɒpə(r) /

UK / ˈʃɑpɚ /

A1
  • noun
  • Someone who visits stores to buy things

four

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US / fɔ:(r) /

UK / fɔr, for /

A1
  • number
  • 4

obviously

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US / ˈɒbviəsli /

UK / ˈɑːbviəsli /

A2
  • adverb
  • In a way that is obvious/easy to see or understand

after

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US / 'ɑ:ftə(r) /

UK / ˈæftɚ /

A1
  • adverb
  • Later than another time, or behind something
  • conjunction
  • Following something before
  • preposition
  • When an event happened or time has passed

tomato

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US / təˈmɑ:təu /

UK / təˈmeto /

A2
  • noun
  • Round soft red vegetable, fruit used in sauces

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

combine

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US / kəmˈbaɪn /

UK / kəmˈbaɪn /

A2
  • verb
  • To mix several things together to form one thing

switch

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US / swɪtʃ /

UK / swɪtʃ /

A2
  • noun
  • A change or shift from one method to another
  • Thing you move to turn electrical items on or off
  • Thin flexible piece of wood or stick
  • verb
  • To exchange or replace something for another thing

everyone

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US / ˈevriwʌn /

UK / ˈɛvriˌwʌn /

A1
  • pronoun
  • Every person; everybody

its

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US / ɪts /

UK / ɪts /

A1
  • adjecitve
  • Referring to or belonging to ‘it’
  • determiner
  • Of something; belonging or related to something
  • other
  • Possessive form of “it”

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

british

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US / ˈbrɪtɪʃ /

UK / ˈbrɪtɪʃ /

A1
  • adjecitve
  • Concerning the culture and people of British

discounter

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US / ˈdɪskaʊntə(r) /

UK / ˈdɪskaʊntər /

B1
  • noun
  • Company who sells things at lower than normal

fill

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US / fɪl /

UK / fɪl /

A1
  • noun
  • Act of filling; amount used to make something full
  • verb
  • To make something full
  • To move into all parts of an area
  • To repair a surface by adding a substance to it
  • To use (time); to do something during

work

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US / wɜ:k /

UK / wɚk /

A1
  • adjecitve
  • Activity completed in order to make money
  • noun
  • The product of some artistic or literary endeavor
  • Everything created by an author, artist, musician
  • Activity you do in order to make money
  • Place of employment
  • Final product or result of a some labor or effort
  • verb
  • To bring into a specific state of success
  • To be functioning properly, e.g. a car
  • To do your job in your company or workplace
  • To make an effort to do something
  • To operate a machine or device

between

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US / bɪˈtwi:n /

UK / bɪˈtwin /

A1
  • preposition
  • From one person, thing, or place, to another
  • In the space that separates two objects
  • Among two or more people who share something

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

account

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US / ə'kaʊnt /

UK / əˈkaʊnt /

A1
  • noun
  • An advantage
  • Arrangement with a bank to keep your money for you
  • An invoice for things bought
  • Arrangement whereby you can use online services
  • A description, often written, of events; report

possible

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US / ˈpɒsəbl /

UK / ˈpɑsəbəl /

A1
  • adjecitve
  • Being able or appropriate for a task or purpose
  • Having a chance of happening, or being true

ago

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US / əˈgəʊ /

UK / əˈgoʊ /

A1
  • adverb
  • At a specified length of time in the past

move

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US / mu:v /

UK / muv /

A1
  • noun
  • Act of moving a playing piece in chess, etc.
  • An action; doing something
  • Step taken to achieve a goal
  • verb
  • To cause someone to have certain emotions
  • To cause something to change to a different place
  • To change where people live or a business operates
  • To take action to do or achieve something

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

result

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US / rɪ'zʌlt /

UK / rɪˈzʌlt /

A2
  • noun
  • Something produced through tests or experiments
  • Final score of a competition, election or game
  • verb
  • To be the outcome of other causes and effects

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

weekly

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US / 'wi:klɪ /

UK / ˈwikli /

A2
  • adverb
  • Happening, published, or done once a week
  • noun
  • Magazine or newspaper published once a week

food

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US / fu:d /

UK / fud /

A1
  • noun
  • What people and animals eat to live
  • Things taken in by plants to maintain life
  • A particular style or type of cooking, e.g. Asian

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

quite

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US / kwaɪt /

UK / kwaɪt /

A1
  • adverb
  • Not very; fairly
  • Very; In a complete or total manner

boss

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US / bɒs /

UK / bɔs, bɑs /

A1
  • noun
  • Person in charge of you at work
  • verb
  • To give orders to someone in an unpleasant way

carry

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US / ˈkæri /

UK / ˈkæri /

A1
  • verb
  • To have a child, be pregnant
  • To have a disease you might give to others
  • (Of stores) to sell a particular product
  • To hold something and move it to another place
  • To travel a long distance (sound)
  • To support the weight or burden of something

opportunity

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US / ˌɒpə'tju:nətɪ /

UK / ˌɑpɚˈtunɪti, -ˈtju- /

A2
  • noun
  • Time, situation when a thing might be done; chance

save

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US / seɪv /

UK / sev /

A1
  • noun
  • Preventing a player in a game from scoring a goal
  • preposition
  • Except; not including
  • verb
  • To make your computer keep a file
  • To keep for future use
  • To make something unnecessary; prevent
  • To keep money so that you will have it later
  • To keep something for future use, such as money
  • To keep or rescue someone or something from harm
  • To prevent a player in a game from scoring a goal
  • To avoid the unnecessary waste of energy, etc.

tiny

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US / 'taɪnɪ /

UK / ˈtaɪni /

A2
  • adjecitve
  • Very, very small

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

defect

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US / ˈdi:fekt /

UK / ˈdiˌfɛkt, dɪˈfɛkt /

B1
  • noun
  • Fault in someone or something
  • verb
  • To move to another country for political reasons

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

battlefield

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US / ˈbætlfi:ld /

UK / ˈbætlˌfild /

C1
  • noun
  • Region where a battle was, or is being fought

deal

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US / di:l /

UK / dil /

A1
  • verb
  • To cope with something - usually troubles
  • To give (something bad e.g. news) to
  • To buy and sell illegal drugs
  • To give out (cards, etc.) to; distribute
  • To do business with someone or to sell products

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

march

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US / mɑ:tʃ /

UK / mɑ:rtʃ /

A1
  • noun
  • Walk by a group of soldiers who walk in time
  • 3rd month of the year
  • Music played for soldiers to walk in time to
  • Progress towards a future time or place
  • Public walk by a group to demand change
  • verb
  • To force someone to walk somewhere
  • (Soldiers) to walk in time with others
  • To walk as a group to demand some kind of change
  • To walk somewhere quickly often in an angry manner

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

deliver

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US / dɪ'lɪvə(r) /

UK / dɪˈlɪvɚ /

A2
  • verb
  • To give birth to a child; help a woman give birth
  • To save someone from a problem or crisis
  • To keep a promise; do what you say you would
  • To present something to a group, as a speech
  • To take something to a person or place

decision

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US / dɪ'sɪʒn /

UK / dɪˈsɪʒən /

A1
  • noun
  • Choice made after thinking; final judgment
  • Ability to make quick and confident choices

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

hard

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US / hɑ:d /

UK / hɑː(r)d /

A1
  • adjecitve
  • Difficult to do; difficult to understand
  • (Of facts) not able to be misunderstood; clear
  • (Of alcohol) strong
  • Involving or requiring lots of work, effort, care
  • Being full of pain, trouble, and problems
  • Strong
  • (Of edge) clear; sharp
  • Difficult to bend, break or cut; solid
  • adverb
  • With lots of force, power, or impact

undercut

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US / ˌʌndə'kʌt /

UK / ˌʌndər'kʌt /

B2
  • noun
  • Material removed by a cut made underneath
  • Cut at the base or lower part of something
  • verb
  • To sell goods/services at lower price than others
  • To cut a part of the lower section of something
  • To cause something to become weaker/less effective

win

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US / wɪn /

UK / wɪn /

A1
  • noun
  • Success in beating the other team or competitors
  • Success in a game or contest
  • verb
  • To get something as a prize because of a success
  • To gain something you want because of your efforts
  • To succeed in a game or contest

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

current

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US / 'kʌrənt /

UK / ˈkɚrənt, ˈkʌr- /

A2
  • adjecitve
  • Happening or being in the present time
  • noun
  • Electricity flowing through wires
  • Movement of water in a river, or air in the sky

label

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US / 'leɪbl /

UK / ˈlebəl /

A2
  • noun
  • A (luxury) brand owned by a company
  • A word or term used to describe a person, thing
  • A piece of paper or material to identify something
  • verb
  • To use a term to describe, often negatively
  • To attach material to identify something

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

week

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US / wi:k /

UK / wik /

A1
  • noun
  • Period of seven days from Sunday to Saturday

shut

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US / ʃʌt /

UK / ʃʌt /

A2
  • verb
  • To stop being open for business
  • To close something, e.g. a door

expand

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US / ɪk'spænd /

UK / ɪkˈspænd /

A2
  • verb
  • To make something larger in size, number, amount

grocery

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US / 'ɡrəʊsərɪ /

UK / 'ɡroʊsərɪ /

B2
  • noun
  • Daily foods such as flour, sugar, and tinned foods

find

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US / faɪnd /

UK / faɪnd /

A1
  • noun
  • Object discovered by chance
  • Things that have been discovered from searching
  • verb
  • To become aware of something that is happening
  • To discover or meet by chance
  • To decide if someone is guilty of a crime, or not
  • To learn through study, research, or effort
  • To discover something by looking for it

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

example

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US / ɪgˈzɑ:mpl /

UK / ɪɡˈzæmpəl /

A1
  • noun
  • Thing, person which represents a category

ground

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US / graʊnd /

UK / ɡraʊnd /

A1
  • noun
  • Connection of electrical equipment to earth
  • Place where people play particular sports
  • Solid surface of the earth that we stand on
  • verb
  • To break (coffee, etc.) into tiny bits with machine
  • To make loud jarring noise by pressing hard
  • To make sharp or smooth through friction
  • To press together with force making a sound
  • To punish someone by not allowing them to go out
  • To hit the bottom
  • (Of boat) to hit the bottom so it cannot move
  • To prevent a plane from taking off
  • To place the ball over the goal line in rugby

nothing

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US / 'nʌθɪŋ /

UK / ˈnʌθɪŋ /

A1
  • noun
  • Item of little or no value, importance, interest
  • Number or value of zero
  • pronoun
  • Not anything, not a single thing

number

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US / ˈnʌmbə(r) /

UK / ˈnʌmbɚ /

A1
  • noun
  • Symbols such as 1, 2, 56, 793
  • Particular song or dance performed during a show
  • Total quantity or amount of things
  • verb
  • To put numbers on things
  • To assign a sequence within a group, series, set
  • To claim to be part of a larger group, series, set

own

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US / əʊn /

UK / on /

A1
  • adjecitve
  • Belong to oneself
  • determiner
  • Yours, his, hers, etc.; not belonging to another
  • pronoun
  • (Something) belong to myself
  • verb
  • To have something as your property

profit

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US / 'prɒfɪt /

UK / 'prɑ:fɪt /

A2
  • noun
  • Benefit from doing something
  • Money earned from sales, after costs are deducted
  • verb
  • To be a benefit to someone
  • To earn money from something

elsewhere

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US / ˌelsˈweə(r) /

UK / ˌelsˈwer /

A1
  • adverb
  • In, or to, another or different place

big

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US / bɪɡ /

UK / bɪɡ /

A1
  • adjecitve
  • Popular
  • Serious
  • Large

margin

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US / ˈmɑ:dʒɪn /

UK / ˈmɑ:rdʒən /

B1
  • noun
  • Edge of an area
  • Edge or border of a page on above, below
  • Profit; money left over after all costs

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

may

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US / meɪ /

UK / me /

A1
  • noun
  • 5th month of the year
  • other
  • Used to express a desire
  • Expresses permission, possibility or probability
  • Used to show that a thing could be true

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

shop

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US / ʃɒp /

UK / ʃɑ:p /

A1
  • noun
  • Place to learn how to fix or make things; class
  • Place where things are fixed or repaired, e.g. cars
  • Place which sells things
  • verb
  • To look for or buy goods or services

although

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US / ɔ:lˈðəu /

UK / ɔlˈðo /

A1
  • conjunction
  • Despite the fact that; however

hill

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US / hɪl /

UK / hɪl /

A2
  • noun
  • High land not as high as a mountain
  • Where the road or land goes upward; slope
  • Person's name

less

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US / les /

UK / lɛs /

A1
  • adjecitve
  • Smaller in amount or degree
  • adverb
  • To a smaller degree
  • noun
  • A smaller amount
  • preposition
  • With the subtraction of

retailer

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US / ˈri:teɪlə(r) /

UK / ˈritelɚ /

B2
  • noun
  • Merchant/store who sells goods at retail

three

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US / θri: /

UK / θri /

A1
  • number
  • Number 3

steal

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US / sti:l /

UK / stil /

A1
  • noun
  • A bargain; something bought very cheaply
  • Act of taking the ball or a base from another
  • verb
  • To move quietly or secretly to or from a place
  • To secretly take something that belongs to another

accept

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US / ək'sept /

UK / ækˈsɛpt /

A1
  • verb
  • To agree to receive or take something offered
  • To admit that something is true or correct

half

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US / hɑ:f /

UK / hæf, hɑf /

A1
  • adjecitve
  • Not complete
  • adverb
  • Partly; somewhat
  • noun
  • One of two equal periods of game time in a sport
  • The part you get when one is divided into two;

price

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US / praɪs /

UK / praɪs /

A1
  • noun
  • Person's name
  • Cost of something in money
  • verb
  • To determine or set the cost of something

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

cheap

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US / tʃi:p /

UK / tʃip /

A1
  • adjecitve
  • Not costing a lot of money
  • Having a low quality or value
  • Not liking to spend money; mean; stingy

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

insist

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US / ɪn'sɪst /

UK / ɪnˈsɪst /

A2
  • verb
  • To demand that someone do something
  • To strongly state your opinion without changing it

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

open

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US / 'əʊpən /

UK / ˈopən /

A1
  • adjecitve
  • Available for use; accessible
  • Not being hidden; available for others to see
  • Being available for customers to enter or use
  • Allowing everyone to use or take part in
  • Not secret anymore
  • Not closed or shut
  • Willing to accept new ideas and thoughts
  • noun
  • Name for a tennis or golf competition
  • verb
  • To make accessible or able to be used, e.g. road
  • To start the activities or services of a business
  • To make a space or hole appear in something
  • To move or change so that it is no longer closed
  • To start something, e.g. a new business

power

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US / 'paʊə(r) /

UK / ˈpaʊɚ /

A1
  • noun
  • Legal or official right to perform certain actions
  • Ability to move forcefully and quickly
  • Energy of something (e.g. electricity or fuel)
  • Mathematical way to multiply a number
  • Condition of being in political control
  • Physical force, energy, and strength
  • verb
  • To give energy to something, e.g. by electricity
  • To move something forcefully and quickly

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

pledge

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US / pledʒ /

UK / plɛdʒ /

B2
  • noun
  • A formal promise
  • verb
  • To make a promise; make an oath

grow

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US / ɡrəʊ /

UK / ɡro /

A1
  • verb
  • To get bigger and more mature; make plants do this
  • To improve; to develop better skills over time
  • To develop and become bigger or taller over time

launch

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US / lɔ:ntʃ /

UK / lɔntʃ, lɑntʃ /

A2
  • noun
  • Starting a new project; introducing new product
  • Act of firing rockets into the air
  • verb
  • To start a new project; start selling a product
  • To put a rocket into the air
  • To put a ship into the water for the first time

lower

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US / 'ləʊə(r) /

UK / ˈlaʊɚ, laʊr /

A2
  • adjecitve
  • In a position more near the bottom
  • verb
  • To move something downward to the ground

source

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US / sɔ:s /

UK / sɔrs, sors /

A2
  • adjecitve
  • Produces or provides what is wanted or needed
  • noun
  • Piece of information; a person giving information
  • Place from which something necessary comes
  • verb
  • To get, e.g. a raw material, from somewhere

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

operation

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US / ˌɒpəˈreɪʃn /

UK / ˌɑpəˈreʃən /

A2
  • noun
  • Business or company, or its activities
  • Functioning; use
  • Medical procedure involving surgery

promise

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US / 'prɒmɪs /

UK / ˈprɑmɪs /

A1
  • verb
  • To say you will certainly do something

stuff

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US / stʌf /

UK / stʌf /

A1
  • noun
  • Generic description for things, materials, objects
  • verb
  • To push material inside something, with force

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

convince

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US / kən'vɪns /

UK / kənˈvɪns /

A2
  • verb
  • To persuade someone, or make them feel sure

news

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US / nju:z /

UK / nu:z /

A1
  • noun
  • Broadcast on radio or TV about recent events
  • Information about recent events

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

line

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US / laɪn /

UK / laɪn /

A1
  • noun
  • Border that divides two places or regions
  • Long crease in the skin, often from age
  • Mark that is long, straight and very thin
  • Row of words, letters or numbers that are written
  • Telephone connection
  • People waiting one behind the other; queue
  • Long thin wire, e.g. for electrical signal
  • verb
  • To put material along the inside of something

range

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US / reɪndʒ /

UK / rendʒ /

A2
  • noun
  • Cooking stove with multiple burners
  • Given distance from a point; how far plane can fly
  • Large grassy area where cattle wander and feed
  • Group or chain of mountains
  • Set of things with something in common
  • Limits within which something extends or varies
  • A set of products, e.g. so that people can choose
  • verb
  • To cover an area from one point to another
  • To extend to or vary within given limits
  • To put things in a row or in line
  • To wander or explore

abruptly

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US / ə'brʌptlɪ /

UK / ə'brʌptlɪ /

B1
  • adverb
  • Suddenly; without warning

experiment

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US / ɪk'sperɪmənt /

UK / ɪkˈspɛrəmənt /

A2
  • noun
  • Test performed to assess new ideas or theories
  • verb
  • To create and perform tests to research something
  • To try something new that you haven't tried before

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

share

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US / ʃeə(r) /

UK / ʃɛr /

A2
  • noun
  • Part-ownership in a property, business or company
  • Part of a company you own, shown by a certificate
  • verb
  • To divide something between two or more people
  • To allow others to use your things equally
  • To give information, etc. to someone

keep

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US / ki:p /

UK / kip /

A1
  • noun
  • Large, strong tower in the middle of a castle
  • Money spent on you so you can live in a place
  • verb
  • To continue doing something; not to stop
  • To stop balls going in a goal in sports
  • To not give back or return something
  • (Of food) to not spoil or not rot
  • To take possession of something to own, e.g. a pet
  • To have and continue to hold something
  • To do something that you have promised or agreed
  • To stay in a certain place or condition
  • To maintain the rules

name

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US / neɪm /

UK / nem /

A1
  • noun
  • What something or someone is called
  • verb
  • To state what someone is called, e.g. John

supermarket

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US / ˈsju:pəˌmɑ:kit /

UK / ˈsupɚˌmɑrkɪt /

C2
  • noun
  • Self-service store selling groceries etc.

brand

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US / brænd /

UK / brænd /

A2
  • noun
  • A mark burned on an animal to show who owns it
  • Product made or designed by a named company
  • verb
  • To burn a mark on an animal to show who owns it
  • To describe someone as a liar, coward, etc.
  • To give a famous name to a product or service

heinz

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US / 'haɪtn /

UK / ˈhaɪtn /

A1

only

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US / ˈəunli /

UK / ˈonli /

A1
  • adverb
  • Just one; just that amount or thing; not more than
  • Not very important or serious
  • Just that type of thing, person
  • Short time ago; not before a certain time
  • conjunction
  • Except; but

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

joel

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US / ˈdʒəʊəl /

UK / ˈdʒoʊəl /

A1
  • noun
  • A Hebrew minor prophet
  • other
  • An Old Testament book telling Joel's prophecies

leave

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US / li:v /

UK / liv /

A1
  • noun
  • Permission to do something
  • Vacation time; time off work
  • verb
  • To go away from; depart
  • To gift property to someone after you die
  • To allow something to continue happening
  • To let something remain unused or available
  • To let something or someone remain somewhere

toe

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US / təʊ /

UK / toʊ /

B1
  • noun
  • One of the five parts at the end of your foot
  • Front part of a sock or shoe

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

hope

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US / həʊp /

UK / hop /

A1
  • noun
  • When you wish something will happen; what you wish
  • verb
  • To expect and want something to happen

format

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US / ˈfɔ:mæt /

UK / ˈfɔ:rmæt /

B1
  • noun
  • Form, design, or arrangement of something
  • verb
  • To set the appearance of a text in a certain way
  • To set a computer back to its original state

money

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US / 'mʌnɪ /

UK / ˈmʌni /

A1
  • noun
  • Coins or notes we use to pay for things

aisle

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US / aɪl /

UK / aɪl /

B2
  • noun
  • Long narrow space between rows of seats

drink

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US / drɪŋk /

UK / drɪŋk /

A1
  • noun
  • A liquid that you put in your mouth
  • verb
  • To put water in your body through your mouth

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

dip

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US / dɪp /

UK / dɪp /

B1
  • noun
  • Food or sauce eaten with crackers/raw vegetables
  • Place on surface (e.g. a road) lower than the rest
  • verb
  • To decrease or lower temporarily
  • To put something in and out of a liquid quickly
  • To switch off or lower lights on a car

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

plan

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US / plæn /

UK / plæn /

A1
  • noun
  • Drawing of how something should be done or made

six

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US / sɪks /

UK / sɪks /

A1
  • number
  • 6

without

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US / wɪˈðaʊt /

UK / wɪðˈaʊt, wɪθ- /

A1
  • preposition
  • Not with; not having

founder

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US / ˈfaʊndə(r) /

UK / ˈfaʊndɚ /

B1
  • noun
  • Person establishing an organization, school etc.
  • verb
  • (Of business, idea, etc.) to fail
  • (Of a ship) To be sinking after hitting rocks

next

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US / nekst /

UK / nɛkst /

A1
  • adverb
  • The one that follows another in time or order
  • At a time or place directly after the present one
  • noun
  • The one that follows after
  • adjecitve
  • Immediately after the previous one
  • First occurrence after the present one

quickly

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US / ˈkwɪkli /

UK / ˈkwɪklɪ /

A1
  • adverb
  • Without taking a lot of time; fast

month

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US / mʌnθ /

UK / mʌnθ /

A1
  • noun
  • One of 12 28-31 day periods in the year

rapidly

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US / 'ræpɪdlɪ /

UK / ˈræpɪdlɪ /

B1
  • adverb
  • With great speed; quickly

count

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US / kaʊnt /

UK / kaʊnt /

A2
  • noun
  • Number of things added together, e.g. votes
  • With the number of crimes, knockouts, as stated
  • verb
  • To add things together to find the total number
  • To matter or be important
  • To include someone or something in a final number

fall

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US / fɔ:l /

UK / fɔl /

A1
  • noun
  • Season after summer and before winter; Autumn
  • A drop in amount; decrease
  • Dropping from a standing position to the ground
  • verb
  • To drop in amount; to decrease
  • To come down from a higher position suddenly
  • To go from standing to the ground, by accident

choice

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US / tʃɔɪs /

UK / tʃɔɪs /

A1
  • adjecitve
  • Of good quality or taste; desirable
  • noun
  • Decision between two or more possibilities

low

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US / ləʊ /

UK / lo /

A1
  • adjecitve
  • Having a small quantity, supply, or amount
  • Being unhappy or unpleasant in attitude
  • Not high; being near the ground, or bottom
  • (Of a voice, sound) being soft; quiet
  • noun
  • Situation of not having a lot of something

ketchup

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US / ˈketʃəp /

UK / ˈkɛtʃəp, ˈkætʃ- /

B2
  • noun
  • Thick red sauce made from tomatoes

spending

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US / ˈspendɪŋ /

UK / ˈspɛndɪŋ /

A2
  • verb
  • To use money to pay for something
  • To use time in order to do something
  • To use up something completely

store

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US / stɔ:(r) /

UK / stɔr, stor /

A2
  • noun
  • Place where things are kept for future use
  • Place where you can go to buy things
  • verb
  • To put things in a place for later use

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

town

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US / taʊn /

UK / taʊn /

A1
  • noun
  • Small city
  • Part of city with shops and entertainments
  • Introduction to Video Content
  • Can Jack's win back the customers Tesco lost to Aldi and Lidl?Tesco, the largest supermarket chain in the UK, is hoping to regain customers it has lost to its discount competitors Aldi and Lidl. To do so, Tesco has launched a new discount chain called Jaxx, named after its founder. The current boss of Tesco is promising that Jaxx will offer the cheapest prices in town, even cheaper than Aldi and Lidl. The plan is for Jaxx to undercut everyone when the store opens the following day.Aldi and Lidl entered the UK market in the 1990s and have experienced rapid growth ever since, taking business away from traditional supermarkets like Tesco. Over the past decade, Tesco's market share in the groceries industry has fallen to 27%, while Aldi and Lidl now account for a combined 13% of spending.The big question is whether Aldi shoppers will be tempted to switch to Jaxx. Some are open to giving it a try, but others remain skeptical and will continue shopping at their current stores. Many Aldi customers have been attracted by the significantly lower prices compared to Tesco. For example, one customer mentioned that their weekly shopping bill for three people used to be £50-£60 at Tesco, but now it is only around £30 at Aldi.Tesco claims that Jaxx will be a low-cost operation, leveraging its buying power to deliver low prices. However, customers will have to compromise on choice as Jaxx will offer a smaller range of products. The store will stock around 2,500 food and drink items, significantly less than the 35,000 products found in a regular Tesco supermarket. Furthermore, most of the products on Jaxx's shelves are own-label, meaning that the profit margins for Jaxx are higher, but popular brands like Heinz may not be available.It is important to note that Jaxx is an experiment for Tesco and its success is uncertain. Tesco is hopeful that Jaxx will attract customers who have defected to Aldi and Lidl, but only time will tell if this strategy will prove to be effective.
  • Subtitles section
  • Chatterus in Cambridgeshire, a battlefield where Tesco hopes to win back ground lost to Aldi and Lidl.
  • Jaxx is its new discount chain, named after Tesco's founder.
  • And Tesco's current boss is promising the cheapest prices in town.
  • Cheaper than Aldi and Lidl?
  • Cheapest in town.
  • Cheaper than Tesco?
  • Cheapest in town.
  • So if Tesco shoppers switch to Jaxx, they will save money?
  • On the range that is in here, there's an opportunity of saving money.
  • The plan is that Jaxx will undercut everyone when this store opens tomorrow.
  • The hope is the aisles will fill with those who have defected from Tesco to the discounters.
  • Aldi and Lidl launched in the UK in the 1990s and have grown rapidly, stealing business from the big supermarkets.
  • Tesco is still our biggest, but in the last 10 years, its share of the groceries market has fallen to 27%.
  • Meanwhile, Aldi and Lidl have expanded.
  • Combined, they now account for 13% of spending and counting.
  • But can Aldi shoppers be lured into Jaxx?
  • Give it a go, but if I'm not convinced, I'll obviously be shopping elsewhere.
  • We used to shop at Tesco's and our weekly shop used to cost us about £50, £60 a week for the three of us.
  • And now at a shop at Aldi, it's about £30.
  • So it's like half the price, basically.
  • Jaxx will be a low-cost operation.
  • Tesco says it will use its buying power to deliver low prices, although shoppers will have to accept less choice as a result.
  • This store carries 2,500 food and drink lines.
  • A big Tesco supermarket carries more than 35,000.
  • Most of the stuff on the shelves is own label, which means the profit margins for Jaxx are higher, but also means you won't find some of the big brands here.
  • There's no Heinz tomato ketchup, for example, just Jaxx.
  • This is an experiment and it may not work.
  • Sainsbury's opened a discount chain with Netto four years ago, only to shut it two years later.
  • Tesco plans to open between 10 and 15 Jaxx stores in the next six months.
  • Tesco have got 2,600 stores.
  • They're massive.
  • So 10 stores is a tiny number on that.
  • This is dipping their toe in the market.
  • But, you know, retailers move quite quickly.
  • If they find a format that works or a product that sells, they just buy more of it.
  • Jaxx will source British when possible.
  • Tesco insists the decision has nothing to do with Brexit, but the pledge to lower prices will be hard to keep if Britain leaves the EU abruptly and without a deal in March.
  • Joel Hills, ITV News, Chatteras.