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The HipMojo Business Show #2A - Impact of Recession on Online Video

Video vocabulary

post

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US / pəʊst /

UK / post /

A1
  • noun
  • Message delivered or shared in an online group
  • Piece of wood, metal in the ground for support
  • Job or position within an organization or company
  • Place where a soldier, etc. is ordered to go
  • verb
  • To send a letter or package using stamps
  • To share a message on an internet discussion group
  • To send a soldier somewhere to do a job
  • To put a message in public for everyone to see

pressure

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US / 'preʃə(r) /

UK / ˈprɛʃɚ /

A2
  • noun
  • Anxiety caused by difficult problems
  • Force, weight when pressing against a thing
  • Strong persuasion to do something
  • verb
  • To apply force to something
  • To persuade or force someone to do something

pretty

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US / 'prɪtɪ /

UK / ˈprɪti /

A1
  • adjecitve
  • Being attractive to the eye in a simple way
  • adverb
  • Very; to a great degree

dollar

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US / ˈdɒlə(r) /

UK / ˈdɑ:lə(r) /

A1
  • noun
  • A basic unit of money equal to 100 cent

article

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US / 'ɑ:tɪkl /

UK / ˈɑrtɪkəl /

A2
  • noun
  • Word such as 'a', 'an', or 'the' used before nouns
  • Piece of writing about a particular subject
  • Piece of something, e.g. clothing
  • Section of a business contract or law

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

work

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US / wɜ:k /

UK / wɚk /

A1
  • adjecitve
  • Activity completed in order to make money
  • noun
  • The product of some artistic or literary endeavor
  • Everything created by an author, artist, musician
  • Activity you do in order to make money
  • Place of employment
  • Final product or result of a some labor or effort
  • verb
  • To bring into a specific state of success
  • To be functioning properly, e.g. a car
  • To do your job in your company or workplace
  • To make an effort to do something
  • To operate a machine or device

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

downturn

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US / ˈdaʊntɜ:n /

UK / ˈdaʊnˌtə:n /

C1
  • noun
  • Worsening of business or economic activity
  • verb
  • (Of business or economy) to worsen

show

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US / ʃəʊ /

UK / ʃo /

A1
  • noun
  • False display of love, emotion or action
  • An event for displaying or promoting goods
  • Play, opera or theater production
  • Presentation that is broadcast on TV or radio
  • verb
  • To be easily seen or displayed
  • To display your emotions or feelings
  • To let someone see something; display
  • To explain or teach how something is done
  • To lead someone somewhere; point them to something
  • To prove something to be true, correct
  • To reveal or allow something to be seen

display

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US / dɪˈspleɪ /

UK / dɪˈsple /

A2
  • noun
  • Arrangement of objects so people can see or buy
  • verb
  • (Animals) to indicate readiness for sex
  • To show, e.g. your feelings, thoughts; demonstrate
  • To put so they can be seen or be bought

bit

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US / bɪt /

UK / bɪt /

A1
  • noun
  • Device put in a horse's mouth to control it
  • Small piece of something
  • verb
  • (E.g. of fish) to take bait and be caught

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

fiction

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US / ˈfɪkʃn /

UK / ˈfɪkʃən /

B1
  • noun
  • Made-up stories; imagined events
  • False statement or account about something

engine

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US / 'endʒɪn /

UK / ˈɛndʒɪn /

A2
  • noun
  • Machine that changes energy into mechanical motion
  • The part of a train that pulls railway cars

avenue

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US / 'ævənju: /

UK / ˈævəˌnu, -ˌnju /

B1
  • noun
  • Wide street
  • Way to approach something or some issue
  • other

nice

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US / naɪs /

UK / naɪs /

A1
  • adjecitve
  • Being attractive or of high quality or value
  • Good or enjoyable
  • Being kind or friendly

audience

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US / ˈɔ:diəns /

UK / ˈɔdiəns /

A2
  • noun
  • Group of people attending a play, movie etc.

movie

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US / ˈmu:vi /

UK / ˈmuvi /

A1
  • noun
  • Motion picture; film

change

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US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

pay

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US / peɪ /

UK / pe /

A1
  • noun
  • Money you receive from your job, work, etc.
  • verb
  • To give money for goods or work done
  • To give (attention, respect, etc.) to
  • To be punished or suffer for something you did
  • To make (a visit) to a person or place

general

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US / 'dʒenrəl /

UK / ˈdʒɛnərəl /

A1
  • adjecitve
  • Widespread, normal or usual
  • noun
  • Top ranked officer in the army

tunnel

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US / 'tʌnl /

UK / ˈtʌnəl /

B1
  • adjecitve
  • As if looking in a long hole
  • noun
  • Passage under the ground, often for cars or trains
  • verb
  • To dig a hole from one side to another

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

lightning

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US / ˈlaɪtnɪŋ /

UK / ˈlaɪtnɪŋ /

B1
  • adjecitve
  • Moving very fast or occurring suddenly
  • noun
  • Flashes of light in the sky caused by a storm

funny

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US / ˈfʌni /

UK / ˈfʌni /

A1
  • adjecitve
  • Causing laughter; amusing
  • Being different, odd or strange

might

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US / maɪt /

UK / maɪt /

A1
  • other
  • Used to politely request an action
  • Used to express that something could happen
  • Power, strength, force or influence

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

open

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US / 'əʊpən /

UK / ˈopən /

A1
  • adjecitve
  • Available for use; accessible
  • Not being hidden; available for others to see
  • Being available for customers to enter or use
  • Allowing everyone to use or take part in
  • Not secret anymore
  • Not closed or shut
  • Willing to accept new ideas and thoughts
  • noun
  • Name for a tennis or golf competition
  • verb
  • To make accessible or able to be used, e.g. road
  • To start the activities or services of a business
  • To make a space or hole appear in something
  • To move or change so that it is no longer closed
  • To start something, e.g. a new business

versus

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US / ˈvə:səs /

UK / ˈvɚsəs, -səz /

A2
  • preposition
  • Used to show that two things are competing

budget

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US / 'bʌdʒɪt /

UK / ˈbʌdʒɪt /

A2
  • adjecitve
  • Low cost; inexpensive
  • noun
  • Amount of money planned to be spent
  • verb
  • To make a plan for how to spend your money

less

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US / les /

UK / lɛs /

A1
  • adjecitve
  • Smaller in amount or degree
  • adverb
  • To a smaller degree
  • noun
  • A smaller amount
  • preposition
  • With the subtraction of

valuable

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US / ˈvæljuəbl /

UK / ˈvæljuəbəl, ˈvæljə- /

B1
  • adjecitve
  • Being useful or important
  • Being worth a lot of money

perfect

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US / 'pɜ:fɪkt /

UK / ˈpɚfɪkt /

A1
  • adjecitve
  • So good it cannot be improved
  • verb
  • To do something so well, it cannot be done better

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

demand

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US / dɪ'mɑ:nd /

UK / dɪˈmænd /

A2
  • noun
  • Desire customers have to buy product, service
  • A strong request for someone to do something
  • verb
  • To strongly request someone to do something

roi

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US / rɔɪ /

UK / /

A1
  • noun
  • (corporate finance) the amount, expressed as a percentage, that is earned on a company's total capit

mention

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US / 'menʃn /

UK / ˈmɛnʃən /

A2
  • noun
  • Act of referring to or talking about something
  • verb
  • To refer to or talk or write about something

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

let

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US / let /

UK / lɛt /

A1
  • verb
  • To allow someone to do something
  • Introducing a suggestion to do something together
  • To rent a house, etc. to others

welcome

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US / 'welkəm /

UK / ˈwɛlkəm /

A1
  • adjecitve
  • Being what was wanted or needed
  • noun
  • Friendly greeting to someone who has arrived
  • verb
  • To greet someone who has just arrived
  • To accept or receive something happily and gladly

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

recently

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US / ˈri:sntli /

UK / 'risṇtlɪ /

A1
  • adverb
  • Just a while ago; not long ago

month

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US / mʌnθ /

UK / mʌnθ /

A1
  • noun
  • One of 12 28-31 day periods in the year

problem

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US / ˈprɒbləm /

UK / ˈprɑbləm /

A1
  • adjecitve
  • Causing trouble
  • noun
  • Something difficult to deal with or causes trouble
  • Question to show understanding of a math concept

conventional

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US / kən'venʃənl /

UK / kənˈvɛnʃənəl /

B2
  • adjecitve
  • Following the common attitudes and practices

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

spending

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US / ˈspendɪŋ /

UK / ˈspɛndɪŋ /

A2
  • verb
  • To use money to pay for something
  • To use time in order to do something
  • To use up something completely

flashy

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US / ˈflæʃi /

UK / ˈflæʃi /

C2
  • adjecitve
  • Bright and fancy, but not tasteful

unwind

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US / ˌʌnˈwaɪnd /

UK / ˌʌnˈwaɪnd /

B2
  • verb
  • To reverse something that has been twisted/turned

part

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US / pɑ:t /

UK / pɑ:rt /

A1
  • adjecitve
  • To some degree; half; not fully
  • noun
  • Division of a book
  • Ratio of something, e.g. 3 of gin, 1 of tonic
  • A line in a person's hair, made with a comb
  • Character an actor plays on stage, movie, or TV
  • Some, but not all of a specific thing
  • Role in causing something to happen
  • verb
  • To make a line in a person's hair, by using a comb
  • To move two things apart creating a space
  • To leave someone, or to break off a relationship

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

second

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US / 'sekənd /

UK / ˈsɛkənd /

A1
  • adjecitve
  • 2nd; the one following first
  • noun
  • Unit of time; one sixtieth of a minute
  • Short period of time that you wait for someone
  • (Do) soon

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

hard

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US / hɑ:d /

UK / hɑː(r)d /

A1
  • adjecitve
  • Difficult to do; difficult to understand
  • (Of facts) not able to be misunderstood; clear
  • (Of alcohol) strong
  • Involving or requiring lots of work, effort, care
  • Being full of pain, trouble, and problems
  • Strong
  • (Of edge) clear; sharp
  • Difficult to bend, break or cut; solid
  • adverb
  • With lots of force, power, or impact

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

watch

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US / wɒtʃ /

UK / wɑtʃ /

A1
  • noun
  • Period of time someone is responsible for guarding
  • Device you wear on your wrist that shows the time
  • Official warning statement, e.g. of bad weather
  • verb
  • To keep in check, manage, or control something
  • To look at something for entertainment, e.g. TV
  • To guard a place or people; protect child, etc.
  • To look at carefully to work out what is happening
  • To protect and care for someone or something

anyone

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US / ˈeniwʌn /

UK / ˈɛniˌwʌn, -wən /

A1
  • pronoun
  • Any person

search

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US / sɜ:tʃ /

UK / sɜ:rtʃ /

A2
  • noun
  • Examination of person to find something
  • Action to find an answer to a problem
  • Action of trying to find someone or something
  • verb
  • To examine a person's clothing to find something
  • To look for an answer or explanation to a problem
  • To look carefully for someone or something

bang

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US / bæŋ /

UK / bæŋ /

A2
  • noun
  • Sudden loud noise, as when a bomb explodes
  • A loud noise
  • verb
  • To strike something loudly or forcefully

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

hub

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US / hʌb /

UK / hʌb /

B1
  • noun
  • Center of action or interest
  • Central part of a wheel

down

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US / daʊn /

UK / daʊn /

A1
  • adjecitve
  • Being sad, sick, or unhappy
  • Not operating, working, or functioning as expected
  • adverb
  • In a sitting or lying position
  • Towards or on the ground, floor, or bottom
  • Written or copied onto a piece of paper or book
  • noun
  • A period of play in American Football
  • The soft, smooth hairs that cover a bird's body
  • preposition
  • Along something's path, course, or direction
  • Going from a higher position to a lower position
  • verb
  • To eat or drink very quickly and without stopping

repercussion

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US / ˌri:pəˈkʌʃn /

UK / ˌri:pərˈkʌʃn /

A1
  • noun
  • Effect resulting from an action or event

medium

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US / 'mi:dɪəm /

UK / ˈmidiəm /

A2
  • noun
  • Method of expressing ideas or feelings
  • Something available in a middle size or condition
  • Person who claims to communicate with the dead

stay

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US / steɪ /

UK / ste /

A1
  • noun
  • Legal order to stop or delay an action
  • Strong rope or wire that supports a ship's mast
  • Period of time spent living in or visiting a place
  • verb
  • To keep trying without giving up
  • To remain in the same place and not move away
  • To spend time visiting a place or someone's home

segue

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US / ˈsegweɪ /

UK / ˈsɛɡˌwe, ˈseˌɡwe /

B2
  • noun
  • Linking to another topic or part in a smooth way
  • verb
  • To link to another topic or part in a smooth way

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

often

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US / ˈɔfən /

UK / ˈɔfən,ˈɑfən,ˈɔftən,ˈɑf- /

A1
  • adverb
  • Many times; frequently; on many occasions

focus

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US / 'fəʊkəs /

UK / ˈfokəs /

A2
  • noun
  • Main purpose or center of interest or activity
  • verb
  • To see clearly by adjusting your eyes or a camera
  • To keep your attention, concentration on one thing

draw

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US / drɔ: /

UK / drɔ /

A1
  • noun
  • Something that attracts people to visit a place
  • A lottery or prize
  • Result of a game, contest where the score is equal
  • verb
  • To attract attention to someone or something
  • To get closer to or approach something or someone
  • To influence a person's involvement in something
  • To move an object by pulling
  • To create an image using pen or pencil and paper
  • To take one thing out of a container, etc.
  • (Of 2 teams) to finish a game with the same score

giddy

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US / ˈgɪdi /

UK / ˈɡɪdi /

C1
  • adjecitve
  • Feeling dizzy, e.g. due to being spun around

accelerate

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US / əkˈseləreɪt /

UK / ækˈsɛləˌret /

B1
  • verb
  • To cause to occur earlier than expected
  • To increase the speed or rate of something

silicon

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US / ˈsɪlɪkən /

UK / ˈsɪlɪkən, -ˌkɑn /

B2
  • noun
  • Mineral used in making steel and computer parts

end

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US / end /

UK / ɛnd /

A1
  • noun
  • The point where a process or activity stops
  • A point that marks the limit of something; finish
  • Goal or desired result
  • The tip, edge or limit of something
  • verb
  • To be the last part of something

break

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US / breɪk /

UK / brek /

A1
  • noun
  • Time you stop an activity before continuing
  • End of a relationship
  • An escape from a place such as a jail
  • (Lucky) advantage or benefit from something
  • Find a solution or answer to a problem or crime
  • Change in the weather
  • verb
  • To create a new record e.g. running the 100m dash
  • To form a crack in something
  • To burst or become damaged
  • To end a relationship
  • To escape from a place such as a jail
  • To train a wild animal e.g. a horse
  • To separate into pieces by force, or by dropping
  • To act against a law, rule, or promise
  • To become known suddenly, as in the news
  • To not do what you promised e.g. not keep promises
  • To solve a crime, or answer a problem
  • To stop functioning properly
  • To suddenly start, open or commence
  • To change in pitch suddenly, as in a voice
  • To fall on the shore, as in waves
  • To begin or change suddenly; the dawn or weather
  • To defeat by causing the person to lose their will

manage

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US / ˈmænɪdʒ /

UK / ˈmænɪdʒ /

A1
  • verb
  • To survive hardships and difficulties; to cope
  • To run or operate a business by directing others

engagement

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US / ɪnˈgeɪdʒmənt /

UK / ɛnˈɡedʒmənt /

A2
  • noun
  • Something you must do at a set time; appointment
  • Fight between opposing military forces in a war
  • Act of asking someone to marry you

marketing

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US / ˈmɑ:kɪtɪŋ /

UK / ˈmɑ:rkɪtɪŋ /

B1
  • noun
  • The act of selling services or goods
  • verb
  • To publicize products to get you to buy; advertise

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

next

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US / nekst /

UK / nɛkst /

A1
  • adverb
  • The one that follows another in time or order
  • At a time or place directly after the present one
  • noun
  • The one that follows after
  • adjecitve
  • Immediately after the previous one
  • First occurrence after the present one

first

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US / fɜ:st /

UK / fɚst /

A1
  • adjecitve
  • 1st; Coming before all others in time or place
  • noun
  • Something that has not happened before
  • Position of the winner of a competition

ticket

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US / 'tɪkɪt /

UK / ˈtɪkɪt /

A1
  • noun
  • Piece of paper allowing you enter or use something
  • Official paper showing something illegal was done
  • Printed paper showing a price, size or information
  • verb
  • To sell tickets for an event, journey or activity
  • To give paper to show someone had acted illegally

boil

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US / bɔɪl /

UK / bɔɪl /

A2
  • verb
  • To become extremely angry or excited
  • To cook in very hot water
  • To make liquids hot so they turn to gas

week

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US / wi:k /

UK / wik /

A1
  • noun
  • Period of seven days from Sunday to Saturday

each

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US / i:tʃ /

UK / itʃ /

A1
  • determiner
  • Every one of two or more things
  • pronoun
  • Per one person or thing

undertaker

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US / ˈʌndəteɪkə(r) /

UK / ˈʌndərteɪkə(r) /

B2
  • noun
  • One who prepares dead bodies for burial/cremation

hit

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US / hɪt /

UK / hɪt /

A1
  • noun
  • A planned killing, usually for money
  • Song, movie etc. that is successful
  • When someone strikes someone or something
  • Time when a player makes contact with the ball
  • Time when a website is accessed
  • verb
  • To have a negative impact on a person/place/thing
  • To press something, such as a button or switch
  • To suddenly realize the importance of something
  • To move your hand, a bat, etc. against with force
  • To fight, attack or damage something or someone
  • To arrive at a specific place, level, or goal
  • To make contact with the ball in a game or sport

shut

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US / ʃʌt /

UK / ʃʌt /

A2
  • verb
  • To stop being open for business
  • To close something, e.g. a door

dead

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US / ded /

UK / dɛd /

A1
  • adjecitve
  • Not alive
  • Being bored or not interested
  • Unable to operate because electricity etc. ran out
  • Being unable to feel, physically or emotionally
  • adverb
  • Completely; absolutely

marketer

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US / 'mɑ:kɪtə(r) /

UK / 'mɑ:kɪtə(r) /

B1
  • noun
  • Person or business that sells services or goods

bottom

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US / 'bɒtəm /

UK / ˈbɑtəm /

A2
  • adjecitve
  • Concerning the part under something, e.g. a vase
  • noun
  • The part of your body you sit on
  • Lowest position, often in a company or contest
  • Lowest part of something; part on which it rests
  • Lowest level, part or point of an object
  • The part under something, e.g. a vase
  • verb
  • To hit the lowest part of something

again

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US / ə'ɡen /

UK / əˈɡɛn /

A1
  • adverb
  • One more time, once more

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

fund

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US / fʌnd /

UK / fʌnd /

A2
  • noun
  • Money collected, saved, or provided for a purpose
  • A specific account into which you put money
  • verb
  • To supply money for something

value

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US / 'vælju: /

UK / ˈvælju /

A1
  • noun
  • Importance you attach to something
  • Some information expressed as a number
  • Stated price of something; worth
  • verb
  • To place a high importance on something
  • To say how much money something is worth

growth

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US / grəʊθ /

UK / groʊθ /

A2
  • noun
  • Improvement, development in a skill over time
  • A mass on the skin or body part related to illness
  • Act of growing

advertiser

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US / ˈædvətaɪzə(r) /

UK / ˈædvərtaɪzər /

A2
  • noun
  • Someone whose business is advertising

firm

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US / fɜ:m /

UK / fɚm /

A2
  • adjecitve
  • Fairly hard or solid, not soft
  • Unchanging and strong
  • noun
  • Company that sells goods or services
  • verb
  • To make something become more solid or durable

track

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US / træk /

UK / træk /

A2
  • noun
  • A circular course for running
  • Course or way someone takes, e.g. in education
  • Path in a field or a forest made by walkers
  • Often circular course laid out for car racing
  • One of multiple musical recordings on an album
  • Band surrounding the wheels of a tank
  • Metal lines that trains ride on
  • verb
  • To use marks to follow a wild animal
  • To move a certain way/follow a particular course
  • To record and examine the progress of something

deterioration

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US / dɪˌtɪərɪə'reɪʃn /

UK / dɪˌtɪrɪəˈreʃən /

B2
  • noun
  • State or process of becoming worse in condition

then

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US / ðen /

UK / ðɛn /

A1
  • adverb
  • A time that is not now
  • Following another thing in time or arrangement
  • Following on reasonably from what was just stated
  • At that time, not now

host

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US / həʊst /

UK / host /

A2
  • noun
  • Mass; a great number
  • Person who entertains guests
  • Plant or animal on or in which parasites live
  • Presenter on a television or radio program
  • verb
  • To be the sponsor of an event, e.g. the Olympics
  • To lead or start a party, program, or other event
  • To lead a TV or radio show as the announcer

segment

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US / ˈsegmənt /

UK / ˈsɛɡmənt /

B1
  • noun
  • Part divided from the other parts of something
  • verb
  • To separate something into different parts

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

online

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US / ˌɒnˈlaɪn /

UK / ˌɑ:nˈlaɪn /

B1
  • adjecitve
  • Connected to the internet

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

slow

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US / sləʊ /

UK / sloʊ /

A1
  • adjecitve
  • Lacking activity, busyness or excitement
  • (Clock) showing time earlier than the actual time
  • Having difficulty understanding simple things
  • Moving or happening without speed; not fast
  • verb
  • To move, with less speed than before
  • To move or go without much speed

seven

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US / ˈsevn /

UK / ˈsɛvən /

A1
  • number
  • Number 7

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

measure

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US / ˈmeʒə(r) /

UK / ˈmɛʒɚ /

A1
  • noun
  • Plan to achieve a desired result
  • Tool used to calculate the size of something
  • verb
  • To determine the value or importance of something
  • To calculate size, weight or temperature of

content

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US / 'kɒntent /

UK / ˈkɑnˌtɛnt /

A2
  • adjecitve
  • Being happy or satisfied
  • noun
  • Information in something, e.g. book or computer

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

pitfall

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US / 'pɪtfɔ:l /

UK / ˈpɪtˌfɔl /

B2
  • noun
  • Hidden danger or difficulty

life

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US / laɪf /

UK / laɪf /

A1
  • noun
  • All the living things e.g. animals, plants, humans
  • Period of time things live, from birth to death

become

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US / bɪ'kʌm /

UK / bɪˈkʌm /

A1
  • verb
  • To begin to be; grow to be; develop into
  • To be suitable for a particular job or role

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

video

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US / 'vɪdɪəʊ /

UK / ˈvɪdiˌo /

A2
  • adjecitve
  • Of a moving film, with sound
  • noun
  • Recording capturing action with sound
  • verb
  • To make a moving film of, with sound

round

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US / raʊnd /

UK / raʊnd /

A1
  • adjecitve
  • Being in the shape of a circle or ball
  • Consisting of curved and not straight lines
  • Somewhat fat or curved in physical appearance
  • Being a whole number, not a fraction, decimal
  • adverb
  • From beginning to end (e.g. of the year)
  • noun
  • One of the three-minute periods in boxing
  • Drinks bought by one person for a group
  • Series regular visits, routes, or stops at places
  • Single shot or bullet fired from a gun
  • An object with a circular shape
  • One stage in a series of games, e.g. football
  • One's turn in a game such as cards
  • preposition
  • Going around
  • verb
  • To cause or make a circular or curved shape
  • To go or pass around the bend or corner
  • To change from a fraction to nearest whole number

same

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US / seɪm /

UK / sem /

A1
  • adjecitve
  • Being equal in quality and amount
  • Identical; not different
  • Not changing; constant

sense

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US / sens /

UK / sɛns /

A1
  • noun
  • Certain mental feeling or emotion
  • Normal or clear state of mind
  • Meaning of a particular word, phrase or text
  • verb
  • To perceive using sight, sound, taste touch etc.
  • To recognize the presence of something

email

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US / 'i:meɪl /

UK / 'i:meɪl /

A1
  • noun
  • A message like a letter sent by computer or phone
  • verb
  • To send an electronic letter via computer or phone

think

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US / θɪŋk /

UK / θɪŋk /

A1
  • verb
  • To have an idea about something without certainty
  • To have an idea, opinion or belief about something

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

hip

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US / hɪp /

UK / hɪp /

B1
  • adjecitve
  • Being stylish and popular
  • noun
  • The upper part of Leg

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

mojo

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US / ˈməʊdʒəʊ /

UK / ˈmoʊdʒoʊ /

C2
  • noun
  • Magic power or magic spell

join

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US / dʒɔɪn /

UK / dʒɔɪn /

A1
  • verb
  • To bring something close to another, to become one
  • To become a member of
  • To participate in an activity with others

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

brand

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US / brænd /

UK / brænd /

A2
  • noun
  • A mark burned on an animal to show who owns it
  • Product made or designed by a named company
  • verb
  • To burn a mark on an animal to show who owns it
  • To describe someone as a liar, coward, etc.
  • To give a famous name to a product or service

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

base

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US / beɪs /

UK / bes /

A2
  • noun
  • Place military personnel live, train, and operate
  • Bottom part of an object that touches a surface
  • Unit of counting, e.g. 10 for counting
  • Most important idea or ingredient to add others
  • Origin or start from which something came
  • Main place where an organization or a person works
  • verb
  • To use as the starting point or origin for
  • To have as the main location for (company, etc.)

call

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US / kɔ:l /

UK / kɔl /

A1
  • noun
  • A order or request for action
  • The sound an animal makes, often when in danger
  • A correct prediction, e.g. a decision in a game
  • A short visit to a place or person
  • A decision by a referee or umpire in a game
  • verb
  • To make a request or order for action
  • (Animal) to make sounds to warn of danger
  • To announce the date of an election
  • To make a judgment about something
  • To give someone or something a name
  • To guess in advance the result or outcome
  • To visit a place or person for a short time
  • To phone someone
  • To speak, announce or shout in a loud voice

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

anything

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US / ˈeniθɪŋ /

UK / ˈɛniˌθɪŋ /

A1
  • pronoun
  • A thing of any kind

affect

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US / ə'fekt /

UK / əˈfɛkt /

A2
  • verb
  • To cause a change in something else

popcorn

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US / ˈpɒpkɔ:n /

UK / ˈpɑ:pkɔ:rn /

C2
  • noun
  • Small-eared corn that burst in dry heat

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

bar

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US / bɑ:(r) /

UK / bɑ:r /

A2
  • noun
  • Piece of (soap, chocolate etc.)
  • Professional organization of lawyers and judges
  • String of musical notes
  • Place to meet friends and buy alcoholic drinks
  • Long solid round piece of metal shaped like a pipe
  • verb
  • To prevent entry, exit or an action

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

valley

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US / 'vælɪ /

UK / ˈvæli /

A2
  • noun
  • Area between mountains with river running through

market

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US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

point

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US / pɔɪnt /

UK / pɔɪnt /

A1
  • noun
  • An item to be discussed
  • Small spot or dot
  • Fact or detail
  • Feature of something
  • The size of the text on a page or screen
  • A certain time or stage in a process
  • Certain position in time or space
  • Idea or fact you try to convince people about
  • Measurement of scores in a game, sport
  • Sharp end of something, e.g. a pen or pin
  • verb
  • To face a certain direction, e.g. north
  • To indicate something with your finger to others

shift

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US / ʃɪft /

UK / ʃɪft /

A2
  • adjecitve
  • (Of work) starting at a certain time, as at night
  • noun
  • A change in a persons plans, opinions or beliefs
  • Period of work starting at a certain time
  • verb
  • To change in position or direction
  • To move something from one place to another

inside

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US / ˌɪn'saɪd /

UK / ɪnˈsaɪd, ˈɪnˌsaɪd /

A2
  • adjecitve
  • Being in something
  • Being in a building
  • adverb
  • Into a house; indoors
  • noun
  • Inner part or surface of something

small

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US / smɔ:l /

UK / smɔl /

A1
  • adjecitve
  • Little in size; not big
  • (Of letters) not written in capital letters
  • Being insignificant or minor
  • (Of a business) with few people or things; local
  • (Of voice) being soft and quiet
  • (Of a child) being young

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

probably

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US / ˈprɒbəbli /

UK / ˈprɑbəbli /

A1
  • adverb
  • That is likely to happen or be true

sort

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US / sɔ:t /

UK / sɔrt /

A1
  • noun
  • Group or class of similar things or people
  • verb
  • To organize things by putting them into groups
  • To deal with things in an organized way

economy

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US / ɪ'kɒnəmɪ /

UK / ɪˈkɑnəmi /

A1
  • noun
  • Using money, resources in a careful, effective way
  • Total of all goods, services and wages in an area

third

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US / θɜ:d /

UK / θɜ:rd /

A1
  • adjecitve
  • 3rd: Number after second

straight

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US / streɪt /

UK / stret /

A2
  • adjecitve
  • Not having curves, bends, or angles
  • Not gay; heterosexual
  • honest and direct
  • adverb
  • in a line; immediately; honestly and directly

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

print

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US / prɪnt /

UK / prɪnt /

A1
  • noun
  • Process of making books, magazines etc.
  • verb
  • To make many copies of a page, magazine or book
  • To write individual letters by hand in capitals

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

performance

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US / pə'fɔ:məns /

UK / pɚˈfɔrməns /

A2
  • noun
  • Act of doing something
  • Activity done to entertain an audience

reality

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US / rɪ'ælətɪ /

UK / riˈælɪti /

A2
  • noun
  • What is true, as opposed to what is imagined

write

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US / raɪt /

UK / raɪt /

A1
  • verb
  • To compose letters and words on paper or a screen
  • To invent or create a computer program
  • To create a song or piece of music

always

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US / 'ɔ:lweɪz /

UK / ˈɔlwez,-wɪz,-wiz /

A1
  • adverb
  • For a very long time
  • At all times; in every situation
  • For ever

net

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US / net /

UK / nɛt /

A2
  • adjecitve
  • Remaining amount after something is taken away
  • noun
  • Internet
  • Crossed rope, fibers with partly open pattern
  • Crossed ropes that make up the back of a goal
  • verb
  • To catch or cover something in a mesh, often fish
  • To gain or earn a certain amount of money
  • To hit a ball into a goal during a sports event

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

home

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US / həʊm /

UK / hom /

A1
  • adjecitve
  • A sports team's own field or place of play
  • adverb
  • Into the correct or intended position
  • noun
  • House, apartment or building to be rented or sold
  • Institution for sick or elderly people
  • Place where a person or a family lives
  • Country where a person lives or was born
  • Region that is native to peoples, plant or animals
  • verb
  • To move towards a particular target location

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

slowdown

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US / ˈsləʊdaʊn /

UK / ˈsloʊdaʊn /

C2
  • noun
  • Act of slowing down or falling behind

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

moore

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US / mʊə /

UK / mʊr /

A1
  • other
  • English actor and comedian who appeared on television and in films (born in )

under

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US / ˈʌndə(r) /

UK / ˈʌndɚ /

A1
  • adjecitve
  • In the same place as another thing, but lower
  • adverb
  • In a lower quantity or price than expected
  • preposition
  • According to the terms of an agreement or law
  • Managed or controlled by the authority of
  • Being of a lesser quality or amount than expected
  • Influenced or affected by something or someone
  • Less or lower in age, amount, size or number

start

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US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

transparency

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US / trænsˈpærənsi /

UK / trænsˈpɛrənsi, -ˈpær- /

B2
  • noun
  • Quality of being open to see/to public criticism
  • Fact of being able to be seen through
  • Quality of being clear and easily understood

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

talk

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US / tɔ:k /

UK / tɔk /

A1
  • noun
  • Style of speaking
  • Discussion between two countries
  • Giving information in front of people; lecture
  • Saying things or ideas to someone with words
  • verb
  • To make a formal speech about something
  • To say things or ideas to someone with words

consumer

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US / kənˈsju:mə(r) /

UK / kənˈsumɚ /

A2
  • noun
  • Person who buys goods or services

few

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US / fju: /

UK / fju /

A1
  • pronoun
  • Not many, a small number

spend

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US / spend /

UK / spɛnd /

A2
  • verb
  • To use money to pay for something
  • To use time in order to do something
  • To use up something completely

limited

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US / ˈlɪmɪtɪd /

UK / ˈlɪmɪtɪd /

B1
  • adjecitve
  • (Of a company) with a limit of financial liability
  • With restrictions; not broad in scope
  • verb
  • To stop or prevent an increase past a point

through

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US / θru: /

UK / θru /

A2
  • adjecitve
  • having finished using or doing something
  • adverb
  • From the beginning of something until the end
  • preposition
  • Over, in, across an entire thing or place
  • Allowing you to pass between, or to
  • By a particular way or process; by the use of

light

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US / laɪt /

UK / laɪt /

A1
  • adjecitve
  • Being bright making it easy to see; not dark
  • Being pale and lacking darkness of color
  • Not heavy; weighing only a little
  • adverb
  • Carrying few bags when traveling
  • noun
  • A source of energy that makes a room or area bright
  • Way in which something or someone is understood
  • verb
  • To cause something to burn; put a burning match to
  • To provide a way to see ahead

short

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US / ʃɔ:t /

UK / ʃɔrt /

A1
  • adverb
  • Less than what is needed
  • Suddenly stopping what you are saying or doing
  • verb
  • (Of electric circuit) to spark because faulty
  • adjecitve
  • Measuring a small distance
  • Happening for a small amount of time
  • Unfriendly or rude

flight

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US / flaɪt /

UK / flaɪt /

A2
  • noun
  • Act of leaving a place, usually to escape danger
  • Trip by plane, helicopter etc.

fact

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US / fækt /

UK / fækt /

A1
  • noun
  • Something that is known or proved to be true

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

bulk

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US / bʌlk /

UK / bʌlk /

B1
  • noun
  • Most of something; majority of
  • Big size; largeness; heaviness

traditional

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US / trəˈdɪʃənl /

UK / trəˈdɪʃənəl /

A2
  • adjecitve
  • Involved in a custom or event common to a people

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

set

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US / set /

UK / sɛt /

A1
  • adjecitve
  • Prepared for something; ready
  • noun
  • Complete group of something
  • Place where a television show or movie is filmed
  • Group of games in a tennis match
  • Device that receives radio or television signals
  • verb
  • To make a clock state or ring at a particular time
  • To decide upon or choose something
  • To make something ready for use (e.g. table)
  • To decide on a price for something
  • To become hard (of glue, concrete etc.)
  • To be located in a specific place or time
  • To put (e.g. a vase) down carefully in a place
  • To put someone in a certain condition or state
  • (Of the sun) to go lower than the horizon

quality

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US / 'kwɒlətɪ /

UK / ˈkwɑlɪti /

A2
  • noun
  • Feature associated with someone or something
  • High level of worth or excellence

why

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US / waɪ /

UK / hwaɪ, waɪ /

A1
  • adverb
  • Question word to ask for a reason
  • exclamation
  • (Used to express surprise or approval)

specifically

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US / spəˈsɪfɪkli /

UK / spəˈsɪfɪkli /

A2
  • adverb
  • As regards a particular thing; closely related to
  • In particular

necessarily

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US / ˌnesəˈserəli /

UK / ˌnɛsɪˈsɛrəli, -ˈsɛr- /

A2
  • adverb
  • In a way that is needed/required/is unavoidable

meltdown

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US / ˈmeltdaʊn /

UK / ˈmɛltˌdaʊn /

B1
  • noun
  • Very large disaster, where everything goes wrong

consume

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US / kən'sju:m /

UK / kənˈsum /

A2
  • verb
  • To eat, drink, buy or use up something
  • To take all your energy; focus the attention

ask

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US / ɑ:sk /

UK / æsk /

A1
  • verb
  • To say to someone that you want something

negatively

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US / 'neɡətɪvlɪ /

UK / ˈnɛɡətɪvlɪ /

B1
  • adverb
  • In a harmful, unwanted or unhelpful manner

definitely

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US / ˈdefɪnətli /

UK / ˈdefɪnətli /

A2
  • adverb
  • Without question; beyond doubt
  • Subtitles section
  • Welcome to this installment of Hip Mojo.
  • I'm your host Ashkan Karbas-Rushan and joining me is CT Moore.
  • In this show we're going to take a look at what happens if the economy does slow down, what happens to marketing dollars and specifically what happens to online video.
  • Then in the second installment of today's show we're going to look at which companies are most likely to be asked to sell or shut down and then later on of course we're going to have lightning round and the email of the week.
  • So CT let's get right to it.
  • You work in marketing.
  • They often say that when there's a slowdown in the economy marketing is the first thing to go.
  • Fact?
  • Well part fact part fiction.
  • The reality is when the economy downturns there's less there's fewer consumer dollars out there.
  • Each one of those dollars becomes more valuable for anyone who's selling anything.
  • So marketing is actually becomes more important.
  • At the same time people definitely change the way they they spend and they manage their marketing budgets.
  • They become more focused on ROI.
  • They become more focused on marketing avenues that are more easy to measure and anything that's performance based becomes a lot more appealing.
  • It's funny because this week I wrote an article in Media Post where I said you know net net if there is a slowdown I think the same way that the 2008 meltdown sort of accelerated the deterioration of print I think if there were a slowdown right now it's going to affect TV negatively.
  • Why?
  • TV still gets the bulk of dollars but the audiences are fleeing.
  • But you mentioned ROI and that's a second point.
  • I think because it's very hard to measure ROI with marketing in general then probably it is going to get a bit affected.
  • I think the problem with online is we've always said online you get tracking you get targeting and that sets the bar higher but it is what it is.
  • Third I think branded content you've started to see marketers more open to that.
  • I think branded content might hit some sort of pitfalls because again where's the ROI?
  • It's a nice to have it's not necessarily a need to have.
  • You're gonna get a flight to quality.
  • Advertisers are gonna demand more transparency better inventory but it boils down to giving just more value.
  • I think people are gonna say okay if I'm spending a dollar here or there where do I get the best bang for the buck?
  • But I think there isn't sort of there's a light at the end of the tunnel which is if consumers are gonna basically be staying at home and not going and watching movies and paying $50 for a ticket and a popcorn then they're gonna stay home and consume content.
  • That means more articles more videos.
  • So how do you think it's gonna affect video advertising specifically pre-rolls or little banners inside a video?
  • Do you think this is gonna be something that appeals more to marketers as they shift more of their budgets online where things are measured or do you think the marketers will still be drawn to conventional banners?
  • Well I think banners are pretty much dead in the sense that you're getting pressure from search engines or performance based on the bottom of the market and then you're getting the branding more sort of flashy engagement coming through video.
  • So I think anyone that is in the business of banners their shelf life is pretty limited.
  • But if you're talking just let's say call it traditional online media so search or display versus video the reality is video is where the growth is at and you're gonna see the growth there for the next 18 months but the market of video is still very small right.
  • People get very giddy about online advertising but 40% of that goes straight to search.
  • So then the net of search online advertising is pretty small.
  • I think you're gonna see a shakedown and you're gonna see some repercussions.
  • The point seven of the the media post article was actually that VC funded firms are gonna start to get under a lot of pressure and this is a perfect segue for the second segment.
  • There's an article in PE Hub recently that talked about basically you know the undertaker of Silicon Valley that goes out there and starts to unwind companies.
  • So we're gonna take a short break we're gonna come back and we're gonna talk about which companies will most be affected by the downturn if there is one.