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Mass Customization - Individual Design for the Masses | euromaxx

Video vocabulary

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

line

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US / laɪn /

UK / laɪn /

A1
  • noun
  • Border that divides two places or regions
  • Long crease in the skin, often from age
  • Mark that is long, straight and very thin
  • Row of words, letters or numbers that are written
  • Telephone connection
  • People waiting one behind the other; queue
  • Long thin wire, e.g. for electrical signal
  • verb
  • To put material along the inside of something

range

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US / reɪndʒ /

UK / rendʒ /

A2
  • noun
  • Cooking stove with multiple burners
  • Given distance from a point; how far plane can fly
  • Large grassy area where cattle wander and feed
  • Group or chain of mountains
  • Set of things with something in common
  • Limits within which something extends or varies
  • A set of products, e.g. so that people can choose
  • verb
  • To cover an area from one point to another
  • To extend to or vary within given limits
  • To put things in a row or in line
  • To wander or explore

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

website

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US / ˈwebsaɪt /

UK / 'websaɪt /

A1
  • noun
  • Collection of webpages in one location

emergency

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US / ɪ'mɜ:dʒənsɪ /

UK / ɪˈmɚdʒənsi /

A2
  • noun
  • Sudden event needing an immediate action

combination

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US / ˌkɒmbɪ'neɪʃn /

UK / ˌkɑmbəˈneʃən /

B1
  • noun
  • Series of letters or numbers needed to open a lock
  • Act or result of mixing things together

individual

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US / ˌɪndɪˈvɪdʒuəl /

UK / ˌɪndəˈvɪdʒuəl /

A2
  • adjecitve
  • Made for use by one single person
  • Having a distinct manner different from others
  • noun
  • Single person, looked at separately from others

begin

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US / bɪ'ɡɪn /

UK / ˈbeɡɪn /

A1
  • verb
  • To do the first part of an action; to start

mass

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US / mæs /

UK / mæs /

B1
  • noun
  • Religious ceremony in some Christian churches
  • Large amount or number of something
  • Main or largest part of something
  • Large number of people considered as a whole
  • Amount of matter that an object has
  • verb
  • To gather people or things into a large group

multicultural

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US / ˌmʌltiˈkʌltʃərəl /

UK / ˌmʌltiˈkʌltʃərəl, -taɪ- /

B2
  • adjecitve
  • Involving people from different cultures

such

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US / sʌtʃ /

UK / sʌtʃ /

A1
  • determiner
  • Being similar to
  • (Thing) as previously stated or referred to
  • adverb
  • (Used to emphasize the quality of an adjective)

dress

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US / dres /

UK / drɛs /

A1
  • noun
  • Women's garment with a top part and a skirt
  • Clothing suitable for a time period or occasion
  • verb
  • To prepare food (e.g. salad) before cooking or eating
  • To decorate something for display e.g. a mannequin
  • To put clothes on
  • To clean, care for and apply a cover to a wound

designer

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US / dɪˈzaɪnə(r) /

UK / dɪˈzaɪnə /

A2
  • adjecitve
  • Describing something that has been designed
  • noun
  • Someone who creates plans to make something

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

bergamot

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US / ˈbɜːɡəmɒt /

UK / ˈbɜːrɡəmɑːt /

C2
  • noun
  • Small tree with pear-shaped fruit

berlin

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US / bə:ˈlin /

UK / bɚˈlin /

A1
  • noun
  • A limousine with a glass partition between the front and back seats
  • other
  • Capital of Germany located in eastern Germany

fraction

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US / ˈfrækʃn /

UK / ˈfrækʃən /

B1
  • noun
  • Small part of something

piece

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US / pi:s /

UK / pis /

A1
  • noun
  • A counter in a board game
  • Small part of something larger
  • verb
  • To put items together to assemble something

specifically

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US / spəˈsɪfɪkli /

UK / spəˈsɪfɪkli /

A2
  • adverb
  • As regards a particular thing; closely related to
  • In particular

unique

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US / jʊ'ni:k /

UK / juˈnik /

A2
  • adjecitve
  • Unlike other things; being the only one like it

yourself

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US / jɔ:ˈself /

UK / jʊrˈsɛlf, jɔr-, jor-, jə- /

A1
  • pronoun
  • Reflexive form of 'you', used for an emphasis

organic

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US / ɔ:ˈgænɪk /

UK / ɔrˈɡænɪk /

B1
  • adjecitve
  • Developing naturally and without a set structure
  • Concerning food made with few or no chemicals
  • Concerning living things

gold

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US / gəʊld /

UK / goʊld /

A2
  • noun
  • Soft yellow metal that is very valuable
  • Person's name
  • adjecitve
  • Dark yellow color often seen in sunsets

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

willing

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US / 'wɪlɪŋ /

UK / ˈwɪlɪŋ /

A2
  • adjecitve
  • Act of making a choice
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • To influence someone to do something
  • To make something happen by strongly wanting it

hand

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US / hænd /

UK / hænd /

A1
  • noun
  • Cards given to a player in a card game
  • Piece of a clock that points to the time
  • Someone who performs physical tasks or work
  • Body part at the end of a person's arm
  • Help for someone performing a particular action
  • Condition of having power or influence
  • Member of the crew of a ship
  • verb
  • To give something to someone personally

individualized

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US / ˌɪndɪˈvɪdʒuəlaɪzd /

UK / ˌɪndɪˈvɪdʒuəlaɪzd /

B1
  • verb
  • To make something personal to you; personalize

tea

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US / ti: /

UK / ti /

A1
  • noun
  • A full meal eaten around 5-7 p.m (in the UK)
  • Drink made when you put dried leaves in hot water
  • Snack with a hot drink and cake, in the afternoon

mixed

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US / mɪkst /

UK / mɪkst /

A2
  • verb
  • To combine two or more things to make one
  • To meet and get along with others, e.g. at a party

recently

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US / ˈri:sntli /

UK / 'risṇtlɪ /

A1
  • adverb
  • Just a while ago; not long ago

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

challenge

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US / 'tʃælɪndʒ /

UK / ˈtʃæləndʒ /

A2
  • noun
  • An activity you wish to try that may be hard to do
  • Act of formally inviting someone to compete
  • A question to determine correctness of something
  • verb
  • To formally invite someone to compete at something
  • To question the correctness of something

awful

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US / ˈɔ:fl /

UK / ˈɔfəl /

A2
  • adjecitve
  • Very bad; horrible; terrible

beforehand

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US / bɪˈfɔ:hænd /

UK / bɪˈfɔ:rhænd /

B2
  • adverb
  • In advance; before a specific event happens

increase

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US / ɪn'kri:s /

UK / ɪnˈkris /

A1
  • noun
  • Fact of increasing; amount something grows by
  • verb
  • To make or become larger in size or amount

end

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US / end /

UK / ɛnd /

A1
  • noun
  • The point where a process or activity stops
  • A point that marks the limit of something; finish
  • Goal or desired result
  • The tip, edge or limit of something
  • verb
  • To be the last part of something

chili

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US / ˈtʃɪli /

UK / ˈtʃɪli /

B2
  • noun
  • Hot-tasting spice used in curry, etc.

lifestyle

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US / ˈlaɪfstaɪl /

UK / ˈlaɪfˌstaɪl /

B1
  • noun
  • The type of life that you have; the way you live

before

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US / bɪˈfɔ:(r) /

UK / bɪˈfɔr,-ˈfor /

A1
  • adverb
  • At a time earlier than the present; previously
  • conjunction
  • In advance of something happening
  • preposition
  • In front of someone or something

cover

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US / 'kʌvə(r) /

UK / ˈkʌvɚ /

A1
  • noun
  • A different version of another song
  • Bed sheets; blankets
  • (Police or military) protection from attack
  • Amount of money to be paid in an insurance claim
  • Thing you put over something to close or hide it
  • Front and back part of a book or magazine
  • Shelter built to protect from the natural elements
  • verb
  • To record a different version of another song
  • To include as part of its area
  • To put something over something to hide it
  • To discuss a subject in a talk or meeting
  • To form a layer over something so it is hidden
  • To have sufficient funds to pay for something
  • To include something within an agreed limit
  • To report news on TV, radio or in a newspaper
  • (Police or military) to protect from attack
  • To travel a certain distance in a given time
  • To wrap something with something, such as a cloth

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

last

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US / lɑ:st /

UK / læst /

A1
  • adjecitve
  • Most recent; the latest
  • The one before
  • adverb
  • Final; with nothing following; after all others
  • Most recent; the latest
  • determiner
  • The one at the end
  • verb
  • To remain or continue for a certain period of time

without

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US / wɪˈðaʊt /

UK / wɪðˈaʊt, wɪθ- /

A1
  • preposition
  • Not with; not having

estimate

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US / 'estɪmət /

UK / ˈɛstəˌmet /

A2
  • noun
  • Guess or calculation of cost, size or value
  • verb
  • To guess or calculate the cost, size or value of

choice

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US / tʃɔɪs /

UK / tʃɔɪs /

A1
  • adjecitve
  • Of good quality or taste; desirable
  • noun
  • Decision between two or more possibilities

perfume

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US / ˈpɜ:fju:m /

UK / pərˈfju:m /

B1
  • noun
  • Liquid with a pleasing smell you put on your skin
  • Nice, sweet or flowery smell
  • verb
  • To add a pleasing smell to something

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

flavour

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US / ˈfleɪvə(r) /

UK / ˈflevɚ /

B1
  • noun
  • Taste of something, especially in food or drink
  • verb
  • To add extra taste to a food

scent

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US / sent /

UK / sɛnt /

B1
  • noun
  • Pleasant smell, as of flowers or perfume
  • verb
  • To become aware of the presence of a smell, etc.
  • To add smell to something

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

less

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US / les /

UK / lɛs /

A1
  • adjecitve
  • Smaller in amount or degree
  • adverb
  • To a smaller degree
  • noun
  • A smaller amount
  • preposition
  • With the subtraction of

peach

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US / pi:tʃ /

UK / pitʃ /

B2
  • noun
  • Round sweet furry fruit that grows on trees
  • Very good

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

cube

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US / kju:b /

UK / kjub /

B2
  • noun
  • Solid object that has six square sides
  • verb
  • To cut food into the shape of small cubes
  • To multiply a number by itself three times

kind

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US / kaɪnd /

UK / kaɪnd /

A1
  • adjecitve
  • In a caring and helpful manner
  • friendly and considerate
  • noun
  • One type of thing

mandarin

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US / 'mændərɪn /

UK / 'mændərɪn /

B2
  • noun
  • Official language of China
  • other
  • Small fruit from the orange family

simply

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US / ˈsɪmpli /

UK / ˈsɪmpli /

A1
  • adverb
  • In an easy or clear manner

switzerland

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US / 'swɪtsələnd /

UK / 'swɪtsərlənd /

A1
  • other
  • A landlocked federal republic in central Europe

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

alone

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US / ə'ləʊn /

UK / əˈlon /

A1
  • adjecitve
  • Apart from others
  • Without equal
  • adverb
  • Without anyone or anything else

client

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US / 'klaɪənt /

UK / ˈklaɪənt /

A2
  • noun
  • Person paying for professional services

necessity

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US / nəˈsesəti /

UK / nəˈsɛsɪti /

B1
  • noun
  • Something that you must have or do

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

demand

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US / dɪ'mɑ:nd /

UK / dɪˈmænd /

A2
  • noun
  • Desire customers have to buy product, service
  • A strong request for someone to do something
  • verb
  • To strongly request someone to do something

image

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US / 'ɪmɪdʒ /

UK / ˈɪmɪdʒ /

A2
  • noun
  • Picture, sculpture or painting of something
  • General idea or opinion of something
  • verb
  • To obtain pictures by scanning them with a machine

order

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US / 'ɔ:də(r) /

UK / ˈɔrdɚ /

A1
  • noun
  • Religious or social group, as of nuns
  • Instructions to others to do what you want
  • State in which things are neat and organized
  • What you ask to buy, e.g. food in restaurant
  • Social or political control of an area
  • verb
  • To put things in a sequence, e.g. a, b, c
  • To give instructions to others to do what you want
  • To ask for something you want to buy, e.g. a meal

pepper

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US / ˈpepə(r) /

UK / ˈpɛpɚ /

B1
  • verb
  • To spread around randomly, as with bullets
  • noun
  • Green, red, or yellow vegetable with hollow center
  • Hard covering of berries used as spices

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

run

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US / rʌn /

UK / rʌn /

A1
  • noun
  • Journey between two places made by ship or car
  • Series of similar things or successes and failures
  • Act of running; exercise of running
  • verb
  • To depart or travel according to a schedule
  • To cause an animal to move in a certain direction
  • (Of an engine) to be operating
  • To start or use a computer program
  • To flow in a certain direction, like a liquid
  • To manage or operate a business
  • To operate or drive something
  • (Of a road) to go from one place to another
  • To move your legs faster than walking

musk

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US / mʌsk /

UK / mʌsk /

C1
  • noun
  • Strong sweet-smelling substance used in perfume

bottle

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US / 'bɒtl /

UK / ˈbɑtl /

A1
  • noun
  • Container with a narrow neck used to hold liquids
  • verb
  • To put something into a bottle to store it

customize

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US / 'kʌstəmaɪz /

UK / ˈkʌstəˌmaɪz /

C1
  • verb
  • To make, change according to the user's needs

compromise

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US / 'kɒmprəmaɪz /

UK / ˈkɑmprəˌmaɪz /

B1
  • noun
  • When you lessen your demands to get agreement
  • verb
  • To weaken your position or views
  • To lessen your demands so as to reach agreement
  • To put something at risk or in danger

program

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US / 'prəʊɡræm /

UK / ˈproˌɡræm, -ɡrəm /

A1
  • noun
  • Small book of events in a play, concert or movie
  • A plan or schedule of events
  • Series of classes at a college or university
  • A computer application
  • TV show
  • verb
  • To make someone act or think in a certain way
  • To write computer code for a piece of software

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

able

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US / 'eɪbl /

UK / ˈebəl /

A2
  • adjecitve
  • Skilled; good at something
  • Having the ability to do something

term

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US / tɜ:m /

UK / tɚm /

A1
  • noun
  • Conditions applying to an agreement, contract
  • Length of time something is expected to happen
  • Fixed period of weeks for learning at school
  • The (precise) name given to something
  • verb
  • To call; give a name to

clothing

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US / ˈkləʊðɪŋ /

UK / ˈkloʊðɪŋ /

A2
  • noun
  • Things you wear on your body, e.g. shirt or dress
  • verb
  • To put a certain type of clothing on someone; dress

half

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US / hɑ:f /

UK / hæf, hɑf /

A1
  • adjecitve
  • Not complete
  • adverb
  • Partly; somewhat
  • noun
  • One of two equal periods of game time in a sport
  • The part you get when one is divided into two;

creator

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US / kriˈeɪtə(r) /

UK / kriˈetɚ /

A2
  • noun
  • Person who makes something original or new

price

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US / praɪs /

UK / praɪs /

A1
  • noun
  • Person's name
  • Cost of something in money
  • verb
  • To determine or set the cost of something

truly

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US / 'tru:lɪ /

UK / ˈtruli /

A2
  • adverb
  • In accordance with truth, fact or reality; really

select

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US / sɪ'lekt /

UK / sɪˈlɛkt /

A2
  • verb
  • To choose a suitable thing from a group

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

people

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US / 'pi:pl /

UK / ˈpipəl /

A1
  • noun
  • Persons sharing culture, country, background, etc.
  • Men, Women, Children

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

own

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US / əʊn /

UK / on /

A1
  • adjecitve
  • Belong to oneself
  • determiner
  • Yours, his, hers, etc.; not belonging to another
  • pronoun
  • (Something) belong to myself
  • verb
  • To have something as your property

firm

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US / fɜ:m /

UK / fɚm /

A2
  • adjecitve
  • Fairly hard or solid, not soft
  • Unchanging and strong
  • noun
  • Company that sells goods or services
  • verb
  • To make something become more solid or durable

first

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US / fɜ:st /

UK / fɚst /

A1
  • adjecitve
  • 1st; Coming before all others in time or place
  • noun
  • Something that has not happened before
  • Position of the winner of a competition

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

present

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US / 'preznt /

UK / ˈprɛznt /

A1
  • adjecitve
  • Being in attendance; being there; having turned up
  • noun
  • Gift
  • Verb tense indicating an action is happening now
  • Current time; now
  • verb
  • To introduce someone to others
  • To host a program on television or radio
  • To give a speech or presentation
  • To show something to someone who will examine it
  • To appear or happen
  • To give an award or prize to someone

lily

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US / 'lɪlɪ /

UK / 'lɪlɪ /

B2
  • noun
  • Type of plant with big, leafy flowers

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

each

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US / i:tʃ /

UK / itʃ /

A1
  • determiner
  • Every one of two or more things
  • pronoun
  • Per one person or thing

recommend

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US / ˌrekə'mend /

UK / ˌrɛkəˈmɛnd /

A2
  • verb
  • To advise or suggest that someone do something

virtual

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US / ˈvɜ:tʃuəl /

UK / ˈvɚtʃuəl /

B1
  • adjecitve
  • Existing only on the internet or on a computer
  • Existing only in a digital world
  • Almost being; nearly complete

extent

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US / ɪkˈstent /

UK / ɪkˈstɛnt /

A2
  • noun
  • Point, level or limit to which something reaches
  • Range or space included in something

anyone

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US / ˈeniwʌn /

UK / ˈɛniˌwʌn, -wən /

A1
  • pronoun
  • Any person

apple

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US / ˈæpl /

UK / ˈæpəl /

A1
  • noun
  • Hard round red or green fruit with a white center

case

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US / keɪs /

UK / kes /

A1
  • noun
  • Container used to carry things, e.g. clothes
  • Set of facts about a crime
  • Set of facts about an event
  • Example or instance of something
  • verb
  • To find out about a place, as in planning to steal

lab

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US / læb /

UK / læb /

B1
  • noun
  • Short for 'laboratory'

offer

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US / 'ɒfə(r) /

UK / ˈɔfɚ, ˈɑfɚ /

A1
  • noun
  • Price you say you are willing to pay for something
  • Act of making a thing available to be accepted
  • verb
  • To suggest a price you are willing to pay
  • To give the opportunity to accept something
  • To say you are willing to do something
  • To give or say something as an act of worship

type

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US / taɪp /

UK / taɪp /

A1
  • noun
  • Printed letters or blocks used for printing them
  • Group of things or people sharing common features
  • verb
  • To identify something belonging to a group
  • To write by touching keys on a keyboard

fragrance

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US / ˈfreɪgrəns /

UK / ˈfreɪgrəns /

B2
  • noun
  • Sweet, enjoyable, often flowery or fruity smell

blend

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US / blend /

UK / blɛnd /

B1
  • noun
  • Product known for mixing ingredients
  • verb
  • To combine different elements or substances
  • To mix ingredients when cooking
  • To mix things in an effective or pleasing way

desperate

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US / ˈdespərət /

UK / ˈdɛspərɪt /

A2
  • adjecitve
  • Being beyond hope; prepared to do anything
  • State of urgently wanting to go to the toilet

someone

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US / ˈsʌmwʌn /

UK / ˈsʌmˌwʌn, -wən /

A1
  • pronoun
  • Person who is not known or named

shift

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US / ʃɪft /

UK / ʃɪft /

A2
  • adjecitve
  • (Of work) starting at a certain time, as at night
  • noun
  • A change in a persons plans, opinions or beliefs
  • Period of work starting at a certain time
  • verb
  • To change in position or direction
  • To move something from one place to another

point

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US / pɔɪnt /

UK / pɔɪnt /

A1
  • noun
  • An item to be discussed
  • Small spot or dot
  • Fact or detail
  • Feature of something
  • The size of the text on a page or screen
  • A certain time or stage in a process
  • Certain position in time or space
  • Idea or fact you try to convince people about
  • Measurement of scores in a game, sport
  • Sharp end of something, e.g. a pen or pin
  • verb
  • To face a certain direction, e.g. north
  • To indicate something with your finger to others

develop

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US / dɪ'veləp /

UK / dɪˈvɛləp /

A1
  • verb
  • To explain something in steps and in detail
  • To create or think of something
  • To grow bigger, more complex, or more advanced
  • To make a photograph from film

valley

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US / 'vælɪ /

UK / ˈvæli /

A2
  • noun
  • Area between mountains with river running through

basic

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US / 'beɪsɪk /

UK / ˈbesɪk /

A1
  • adjecitve
  • At the most important or easiest (beginner) level

market

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US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

memory

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US / 'memərɪ /

UK / ˈmɛməri /

A2
  • noun
  • Ability of the mind to call back past things
  • Space for the storage of information on a computer
  • Something that has been remembered

lilac

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US / 'laɪlək /

UK / ˈlaɪlək, -lɑk, -læk /

C1
  • noun
  • Garden tree, often with pale purple flowers

bag

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US / bæɡ /

UK / bæɡ /

A1
  • noun
  • Soft container to put things in and carry with you
  • verb
  • To catch an animal while hunting
  • To put an item or items into a bag

four

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US / fɔ:(r) /

UK / fɔr, for /

A1
  • number
  • 4

sunday

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US / ˈsʌndeɪ /

UK / ˈsʌndi, -ˌde /

A1
  • noun
  • Seventh day of the week, the day after Saturday

conquer

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US / 'kɒŋkə(r) /

UK / ˈkɑŋkɚ /

B2
  • verb
  • To take possession of (land, city) with an army
  • To beat something difficult, e.g. a fear; overcome

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

always

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US / 'ɔ:lweɪz /

UK / ˈɔlwez,-wɪz,-wiz /

A1
  • adverb
  • For a very long time
  • At all times; in every situation
  • For ever

daunt

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US / dɔ:nt /

UK / dɔnt, dɑnt /

B2
  • verb
  • To make someone feel less courageous or confident

dust

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US / dʌst /

UK / dʌst /

A2
  • noun
  • Fine dry powder that builds up on surfaces
  • verb
  • To apply a fine powder to, e.g. sugar to a cake
  • To wipe something to remove dirt

shoe

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US / ʃu: /

UK / ʃu /

A2
  • noun
  • Outer covering for the foot, often made of leather
  • Piece of metal nailed under a horse's foot
  • verb
  • To put a metal ring on a horse's foot

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

deliver

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US / dɪ'lɪvə(r) /

UK / dɪˈlɪvɚ /

A2
  • verb
  • To give birth to a child; help a woman give birth
  • To save someone from a problem or crisis
  • To keep a promise; do what you say you would
  • To present something to a group, as a speech
  • To take something to a person or place

sheer

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US / ʃɪə(r) /

UK / ʃɪr /

B1
  • adjecitve
  • (Of luck/stupidity) very complete or absolute
  • (Of fabric) very fine or thin; see-through
  • adverb
  • Straight up and down; steeply
  • verb
  • To suddenly turn or change direction

become

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US / bɪ'kʌm /

UK / bɪˈkʌm /

A1
  • verb
  • To begin to be; grow to be; develop into
  • To be suitable for a particular job or role

horrible

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US / ˈhɒrəbl /

UK / ˈhɔrəbəl, ˈhɑr- /

A2
  • adjecitve
  • Very bad; causing annoyance, distaste or fear

muesli

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US / ˈmju:zli /

UK / ˈmjuzli /

C2
  • noun
  • Dry cereal and fruit mixture, eaten for breakfast

same

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US / seɪm /

UK / sem /

A1
  • adjecitve
  • Being equal in quality and amount
  • Identical; not different
  • Not changing; constant

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

description

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US / dɪˈskrɪpʃn /

UK / dɪˈskrɪpʃən /

A2
  • noun
  • Explanation of what something is like, looks like

smell

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US / smel /

UK / smɛl /

A2
  • noun
  • Ability to notice a particular odor
  • A particular odor
  • verb
  • To have a particular odor
  • To sense that something is not right
  • To notice a particular odor
  • To use the nose to sense something

boom

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US / bu:m /

UK / bum /

B1
  • noun
  • Very fast increase in growth or popularity
  • A very loud and deep sound
  • verb
  • To experience a rapid increase in growth
  • To make a very loud and deep sound

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

customization

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US / 'kʌstəmaɪzeɪʃən /

UK / 'kʌstəmaɪzeɪʃən /

C1
  • noun
  • Act to make, change according to the user's needs

give

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US / ɡɪv /

UK / ɡɪv /

A1
  • noun
  • Degree of flexibility in something, a material
  • verb
  • To hand over or present something to someone
  • To cause someone to have or experience something

desire

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US / dɪ'zaɪə(r) /

UK / dɪˈzaɪr /

A2
  • noun
  • Thing that is wished for or wanted
  • verb
  • To wish for, hope or want something

color

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US / 'kʌlə(r) /

UK / ˈkʌlɚ /

A1
  • noun
  • Quality of things you can see, e.g. red, blue
  • Pink or red in your face, e.g. after being ill
  • The shade of someone's skin e.g. black, or yellow
  • verb
  • To change or affect someone's opinion
  • To make something colorful using colored pencils

food

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US / fu:d /

UK / fud /

A1
  • noun
  • What people and animals eat to live
  • Things taken in by plants to maintain life
  • A particular style or type of cooking, e.g. Asian

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

mother

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US / ˈmʌðə(r) /

UK / ˈmʌðɚ /

A1
  • noun
  • Female who has a child or children; female parent
  • verb
  • To take care of someone as if they were your child

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

themselves

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US / ðəmˈselvz /

UK / ðɛmˈsɛlvz, ðəm- /

A1
  • pronoun
  • Reflexive form of 'they'

parfum

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US / /

UK / /

A1
  • noun
  • The version of a perfume that has the highest concentration of fragrant essential oils.

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

candy

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US / ˈkændi /

UK / ˈkændi /

B2
  • noun
  • Small sweet foods made mostly of sugar
  • verb
  • To coat food with sugar

invention

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US / ɪnˈvenʃn /

UK / ɪnˈvɛnʃən /

A2
  • noun
  • Something new that is different from other things
  • Power or ability to create new things
  • Process of creating a new device or idea

jasmine

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US / 'dʒæzmɪn /

UK / ˈdʒæzmɪn /

C1
  • noun
  • Plant producing flowers and a sweet smell

online

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US / ˌɒnˈlaɪn /

UK / ˌɑ:nˈlaɪn /

B1
  • adjecitve
  • Connected to the internet

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

geranium

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US / dʒəˈreɪniəm /

UK / dʒəˈreniəm /

A1
  • noun
  • Any of various plants of the genus Geranium, having divided leaves and pink or purple flowers

result

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US / rɪ'zʌlt /

UK / rɪˈzʌlt /

A2
  • noun
  • Something produced through tests or experiments
  • Final score of a competition, election or game
  • verb
  • To be the outcome of other causes and effects

billion

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US / ˈbɪljən /

UK / ˈbɪljən /

A2
  • noun
  • Number 1,000,000,000

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

wasabi

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US / wə'sɑ:bɪ /

UK / wə'sɑ:bɪ /

A1
  • noun
  • Japanese plant with a hot spicy taste

ago

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US / əˈgəʊ /

UK / əˈgoʊ /

A1
  • adverb
  • At a specified length of time in the past

design

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US / dɪˈzaɪn /

UK / dɪˈzaɪn /

A1
  • noun
  • The way something is planned, to fulfill a purpose
  • verb
  • To plan in a particular way to fulfill a purpose
  • To think of a plan

heart

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US / hɑ:t /

UK / hɑrt /

A1
  • noun
  • A feeling of care for others; compassion
  • Courage, confidence, and emotional strength
  • Be cheerfully encouraging
  • Most essential, important, or central part
  • Referring to a promise or something important
  • State or feelings of affection or deep love
  • Core part of a vegetable, e.g. a lettuce
  • The part of the body that pumps blood
  • Place where emotions are believed to be felt
  • A shape that represents love

papaya

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US / pəˈpaɪə /

UK / pəˈpɑjə /

C2
  • noun
  • Pear-shaped tropical fruit with orange flesh

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

produce

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US / prə'dju:s /

UK / prəˈdus, -ˈdjus, pro- /

A1
  • noun
  • Fresh foods such as fruits and vegetables
  • verb
  • To grow something naturally
  • To make something appear
  • To manufacture something using machines
  • To control the making a movie or television show

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

top

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US / tɒp /

UK / tɑp /

A1
  • adjecitve
  • Being good or great; excellent
  • Being the most in degree or quality
  • noun
  • Item of clothing covering shoulders to waist, hips
  • A cover or lid
  • Part (e.g. road) that is the furthest away
  • Highest or upper part or point of something
  • Best or highest status or position
  • Flat upper surface or edge of an object
  • Child's toy that spins on its point
  • Upper section or leaves of fruits and vegetables
  • Winning in a sport or contest
  • verb
  • To be higher or larger than a specific value
  • To arrive at the highest point of something
  • To put a cover or layer or over something
  • To kill; murder
  • To hold the highest position on a list
  • To be more important, successful or better than
  • To beat someone or win at a game

liqueur

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US / lɪˈkjʊə(r) /

UK / lɪˈkɜ:r /

C1
  • noun
  • Strong, sweet alcoholic drink

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

society

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US / sə'saɪətɪ /

UK / səˈsaɪɪti /

A2
  • noun
  • A group who meet to share values or interests
  • Group of people living together
  • Upper class of a community

post

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US / pəʊst /

UK / post /

A1
  • noun
  • Message delivered or shared in an online group
  • Piece of wood, metal in the ground for support
  • Job or position within an organization or company
  • Place where a soldier, etc. is ordered to go
  • verb
  • To send a letter or package using stamps
  • To share a message on an internet discussion group
  • To send a soldier somewhere to do a job
  • To put a message in public for everyone to see

sale

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US / seɪl /

UK / sel /

A2
  • noun
  • Event during which the prices of goods are reduced
  • Giving something for money; the amount sold

work

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US / wɜ:k /

UK / wɚk /

A1
  • adjecitve
  • Activity completed in order to make money
  • noun
  • The product of some artistic or literary endeavor
  • Everything created by an author, artist, musician
  • Activity you do in order to make money
  • Place of employment
  • Final product or result of a some labor or effort
  • verb
  • To bring into a specific state of success
  • To be functioning properly, e.g. a car
  • To do your job in your company or workplace
  • To make an effort to do something
  • To operate a machine or device

believe

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US / bɪ'li:v /

UK / bɪˈliv /

A1
  • verb
  • To think or accept that something is true
  • To have a particular opinion about something

customer

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US / ˈkʌstəmə(r) /

UK / ˈkʌstəmɚ /

A2
  • noun
  • Someone who buys goods or services from a business

nice

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US / naɪs /

UK / naɪs /

A1
  • adjecitve
  • Being attractive or of high quality or value
  • Good or enjoyable
  • Being kind or friendly

aqua

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US / 'ækwə /

UK / ˈækwə, ˈɑkwə /

C1
  • adjecitve
  • Blue tinged with green

constantly

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US / ˈkɒnstəntli /

UK / ˈkɑnstəntlɪ /

B1
  • adverb
  • Frequently, or without pause

possible

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US / ˈpɒsəbl /

UK / ˈpɑsəbəl /

A1
  • adjecitve
  • Being able or appropriate for a task or purpose
  • Having a chance of happening, or being true

rage

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US / reɪdʒ /

UK / reɪdʒ /

B1
  • noun
  • Strong or violent anger
  • Sudden display of strong or violent anger
  • verb
  • To act or speak with strong or violent anger
  • To move violently, like a storm

ingredient

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US / ɪnˈgri:diənt /

UK / ɪnˈɡridiənt /

B1
  • noun
  • Food item used when making a meal or drink
  • Quality necessary to be something to work well

concept

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US / 'kɒnsept /

UK / ˈkɑnˌsɛpt /

A2
  • noun
  • Abstract idea of something or how it works

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

overwhelm

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US / ˌəʊvəˈwelm /

UK / ˌoʊvərˈwelm /

B1
  • verb
  • To defeat something or someone completely
  • To affect someone emotionally in a strong way
  • To cause to have too much to handle (e.g. work)

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

hope

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US / həʊp /

UK / hop /

A1
  • noun
  • When you wish something will happen; what you wish
  • verb
  • To expect and want something to happen

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

money

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US / 'mʌnɪ /

UK / ˈmʌni /

A1
  • noun
  • Coins or notes we use to pay for things

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

help

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US / help /

UK / hɛlp /

A1
  • noun
  • Something given to enable a person to do something
  • Assistance given to someone in need
  • Someone who makes something easier or possible
  • verb
  • To act to enable a person to do something; assist
  • To make something better or less difficult

hemp

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US / hemp /

UK / hemp /

C1
  • noun
  • Plant that can be used to create rope or cloth

austria

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US / 'ɒstrɪə /

UK / 'ɔ:strɪr /

A1
  • noun
  • A mountainous republic in central Europe; under the Habsburgs (-) austria maintained control of the

put

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US / pʊt /

UK / pʊt /

A1
  • phrasal verb
  • to make a light stop shining by pressing or moving a switch
  • verb
  • To move or place a thing in a particular position
  • To rate something in importance or value
  • To write or say something in a certain manner

sprinkle

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US / 'sprɪŋkl /

UK / ˈsprɪŋkəl /

B2
  • verb
  • To throw a little water on something
  • To scatter (e.g. salt) in drops using the fingers

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

only

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US / ˈəunli /

UK / ˈonli /

A1
  • adverb
  • Just one; just that amount or thing; not more than
  • Not very important or serious
  • Just that type of thing, person
  • Short time ago; not before a certain time
  • conjunction
  • Except; but

chocolate

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US / ˈtʃɒklət /

UK / ˈtʃɑ:klət /

A1
  • adjecitve
  • Being made from cocoa beans
  • noun
  • Hard brown candy made from cocoa beans

affordable

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US / ə'fɔ:dəbl /

UK / əˈfɔrdəbəl, əˈfor- /

A2
  • adjecitve
  • Cheap enough that it can be paid for

finally

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US / ˈfaɪnəli /

UK / ˈfaɪnəli /

A1
  • adverb
  • used especially at the beginning of a sentence to introduce the last point or idea
  • After a long time or some difficulty

couple

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US / 'kʌpl /

UK / ˈkʌpəl /

A2
  • noun
  • Two people in a romantic relationship
  • Two of something; two people; a pair
  • verb
  • To join something to something else
  • (Two animals) to engage in sexual relations
  • To put two people or things together

name

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US / neɪm /

UK / nem /

A1
  • noun
  • What something or someone is called
  • verb
  • To state what someone is called, e.g. John

call

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US / kɔ:l /

UK / kɔl /

A1
  • noun
  • A order or request for action
  • The sound an animal makes, often when in danger
  • A correct prediction, e.g. a decision in a game
  • A short visit to a place or person
  • A decision by a referee or umpire in a game
  • verb
  • To make a request or order for action
  • (Animal) to make sounds to warn of danger
  • To announce the date of an election
  • To make a judgment about something
  • To give someone or something a name
  • To guess in advance the result or outcome
  • To visit a place or person for a short time
  • To phone someone
  • To speak, announce or shout in a loud voice

gift

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US / gɪft /

UK / ɡɪft /

A2
  • noun
  • Something given to another for a reason; present
  • Special skill or natural ability to do something

leave

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US / li:v /

UK / liv /

A1
  • noun
  • Permission to do something
  • Vacation time; time off work
  • verb
  • To go away from; depart
  • To gift property to someone after you die
  • To allow something to continue happening
  • To let something remain unused or available
  • To let something or someone remain somewhere

lemon

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US / 'lemən /

UK / ˈlɛmən /

B2
  • noun
  • Badly made or poorly functioning product
  • Small yellow fruit with sour juice

sandalwood

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US / ˈsændlwʊd /

UK / ˈsændlwʊd /

C2
  • noun
  • Close-grained fragrant yellowish heartwood

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something
  • Subtitles section
  • Papaya cubes sprinkled with hemp leaves, candied lilac with gold dust, wasabi nuts with chilies and orange pepper.
  • Each an individual and only a fraction of the estimated 27 billion combinations that customers of the Berlin company Schokre can design themselves.
  • We have a lot of clients who simply want to try things out.
  • We have those who put some kind of horrible combination together and see if they can take it.
  • But that's what's so nice about this, the basic ingredient is always chocolate.
  • Even when someone puts together a really awful combination, the chocolate flavor is still there.
  • Two and a half years ago, the start-up began selling organic chocolate online that you can design yourself.
  • Customers have 80 choices of toppings to put on four types of chocolate.
  • In this case, necessity truly was the mother of invention.
  • At the time, we were desperate to come up with a gift idea.
  • It was Sunday night.
  • We'd worked with chocolate before, so we put together the first Schokre as an emergency present.
  • It was so well-received that it gave us the idea for a business.
  • At first, just two people ran it.
  • Today the company has 50 employees working in shifts to produce 100-gram chocolate slabs made to order.
  • Every piece is created by hand and delivered by post.
  • Orders come in from Germany, Austria and Switzerland.
  • Recently, they developed a line specifically targeted to the US.
  • We've been overwhelmed with sales and have had to constantly increase our capacity.
  • We're finally at a point where we can cover the demand to some extent.
  • Foods you can put together yourself, such as muesli, liqueur or tea blends, are all the rage.
  • The term is mass customization.
  • It refers to mass products that you can customize for yourself at affordable prices.
  • The same thing is happening in clothing, be it individualized bags, shoes or dresses.
  • Berlin alone boasts around 30 firms offering mass customization.
  • Individual products have boomed here in the last couple of years.
  • We have individual lifestyles, individual ways of working.
  • Our society has become more multicultural.
  • And with that comes the desire to have unique products.
  • We know what's possible and are less willing to compromise.
  • Anyone not daunted by the sheer range of choices can also create their own perfume online and have it mixed in a lab.
  • An award-winning Berlin company called My Parfum began offering the service two years ago.
  • Believe it or not, there are 28 billion possible combinations of scents.
  • There's aqua, bergamot, lemon, lily of the valley, orange, mandarin, peach, apple, jasmine, rose, ylang-ylang, geranium, musk, sandalwood.
  • At the heart of the firm is the virtual fragrance designer.
  • It's programmed to recommend scent combinations and help users make their own perfumes.
  • The challenge was to develop a website on which you can create your own fragrance without actually being able to smell it beforehand.
  • We got around this by working a lot with images, with descriptions and with our clients' memories.
  • One can select not only the scent but also the bottle shape, name and color of the fragrance.
  • Those unhappy with the end result even get their money back.
  • It's a concept My Parfum's creators hope will help them conquer the US market.