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Why corporations aren't afraid to raise their prices

Video vocabulary

normally

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US / ˈnɔ:məli /

UK / ˈnɔːrməli /

B1
  • adverb
  • In the manner that is usual or ordinary

put

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US / pʊt /

UK / pʊt /

A1
  • phrasal verb
  • to make a light stop shining by pressing or moving a switch
  • verb
  • To move or place a thing in a particular position
  • To rate something in importance or value
  • To write or say something in a certain manner

ten

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US / ten /

UK / tɛn /

A1
  • number
  • 10

two

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US / tu: /

UK / tu /

A1
  • number
  • 2

disaster

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US / dɪ'zɑ:stə(r) /

UK / dɪˈzæstɚ, -ˈsæs- /

A2
  • noun
  • State of extreme ruin and misfortune

europe

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US / ˈjʊərəp /

UK / ˈjʊrəp /

A1
  • noun
  • A continent including Germany, France and Spain
  • other
  • The second smallest continent (actually a vast peninsula of Eurasia); the British use 'Europe' to re

from

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US / frəm /

UK / frʌm, frɑm,frəm /

A1
  • preposition
  • Starting at a particular place, time or level

over

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US / 'əʊvə(r) /

UK / ˈovɚ /

A1
  • adverb
  • Finished; no longer happening
  • Towards the ground/away from a standing position
  • noun
  • A set of six consecutive balls bowled in cricket
  • other
  • Finished
  • preposition
  • Showing the relation when a thing is above another
  • On or covering something
  • Above or across something
  • More than you need
  • From one side to the other
  • In the direction of; toward

out

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US / aʊt /

UK / aʊt /

A1
  • adverb
  • No longer stylish (e.g. fashion)
  • Away from home, business, or the usual place
  • In a direction/movement away from inside or center
  • noun
  • Act when a batter cannot continue playing
  • verb
  • To tell people a secret

share

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US / ʃeə(r) /

UK / ʃɛr /

A2
  • noun
  • Part-ownership in a property, business or company
  • Part of a company you own, shown by a certificate
  • verb
  • To divide something between two or more people
  • To allow others to use your things equally
  • To give information, etc. to someone

and

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US / ənd /

UK / ənd, ən,ænd /

A1
  • conjunction
  • Used to refer to two or more things
  • Plus; in addition; on top of that
  • Used to introduce an action that follows another

back

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US / bæk /

UK / bæk /

A1
  • adjecitve
  • Farthest from the front e.g. in a classroom
  • adverb
  • Have returned to a place you were before
  • noun
  • The part of a chair that the upper body leans upon
  • Location at the rear of something
  • The reverse of side something
  • Area on the rear of your body
  • verb
  • To bet money on something
  • To go backwards in a car
  • To support and encourage someone or some cause

hope

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US / həʊp /

UK / hop /

A1
  • noun
  • When you wish something will happen; what you wish
  • verb
  • To expect and want something to happen

guy

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US / ɡaɪ /

UK / ɡaɪ /

A1
  • noun
  • Man; boy; any person

labour

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US / 'leɪbə(r) /

UK / ˈlebɚ /

A1
  • noun
  • Physical process by which a baby is born
  • The people with work in a community
  • A left-wing political party in some countries
  • (Physically challenging) work
  • All of the workers in a country, specific company
  • verb
  • To struggle to do something because it's difficult
  • To work hard (often physically) for many hours

lot

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US / lɒt /

UK / lɑt /

A1
  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking

money

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US / 'mʌnɪ /

UK / ˈmʌni /

A1
  • noun
  • Coins or notes we use to pay for things

policymaker

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US / 'pɒləsɪmeɪkə(r) /

UK / 'pɒləsɪˌmeɪkə /

C2
  • noun
  • Someone who makes and decides (government) plans

finally

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US / ˈfaɪnəli /

UK / ˈfaɪnəli /

A1
  • adverb
  • used especially at the beginning of a sentence to introduce the last point or idea
  • After a long time or some difficulty

keep

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US / ki:p /

UK / kip /

A1
  • noun
  • Large, strong tower in the middle of a castle
  • Money spent on you so you can live in a place
  • verb
  • To continue doing something; not to stop
  • To stop balls going in a goal in sports
  • To not give back or return something
  • (Of food) to not spoil or not rot
  • To take possession of something to own, e.g. a pet
  • To have and continue to hold something
  • To do something that you have promised or agreed
  • To stay in a certain place or condition
  • To maintain the rules

maintain

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US / meɪn'teɪn /

UK / menˈten /

A2
  • verb
  • To keep saying something a certain way
  • To keep (machine) working by checking, repairing
  • To keep, exist or continue without changing

name

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US / neɪm /

UK / nem /

A1
  • noun
  • What something or someone is called
  • verb
  • To state what someone is called, e.g. John

something

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US / ˈsʌmθɪŋ /

UK / ˈsʌmθɪŋ /

A1
  • adverb
  • In some degree or measure
  • noun
  • a person or thing of some value or consequence
  • pronoun
  • Thing that is not yet known or named
  • Approximately

large

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US / lɑ:dʒ /

UK / lɑ:rdʒ /

A1
  • adjecitve
  • Big; of great size; broad, tall, wide, or fat

majority

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US / mə'dʒɒrətɪ /

UK / məˈdʒɔrɪti, -ˈdʒɑr- /

B1
  • noun
  • Amount that is more than half of a group

legitimate

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US / lɪ'dʒɪtɪmət /

UK / ləˈdʒɪtəmɪt /

B2
  • adjecitve
  • Being born to legally married parents
  • Being reasonable and sound
  • verb
  • To make acceptable and sound

most

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US / məʊst /

UK / most /

A1
  • adverb
  • Very; extremely
  • Greatest possible degree
  • pronoun
  • Nearly all of something

swallow

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US / 'swɒləʊ /

UK / ˈswɑː.loʊ /

A2
  • noun
  • Small northern bird with downward-pointing wings
  • Making food or drink go down to the stomach
  • verb
  • To believe (something that is not true)
  • To make food go from your mouth to your stomach
  • To cover or hide something

company

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US / 'kʌmpənɪ /

UK / ˈkʌmpəni /

A1
  • noun
  • Good feeling from being with someone else
  • A business that sells things or provides services
  • Guests, especially in your home
  • Being with another person rather than alone

come

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US / kʌm /

UK / kʌm /

A1
  • verb
  • To arrive at a place
  • (Of mail) to be delivered
  • To move toward someone; go with someone
  • To reach a certain point or state

policy

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US / 'pɒləsɪ /

UK / ˈpɑlɪsi /

A2
  • noun
  • Document stating terms of an insurance agreement
  • Course of action proposed by an organization, etc.

call

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US / kɔ:l /

UK / kɔl /

A1
  • noun
  • A order or request for action
  • The sound an animal makes, often when in danger
  • A correct prediction, e.g. a decision in a game
  • A short visit to a place or person
  • A decision by a referee or umpire in a game
  • verb
  • To make a request or order for action
  • (Animal) to make sounds to warn of danger
  • To announce the date of an election
  • To make a judgment about something
  • To give someone or something a name
  • To guess in advance the result or outcome
  • To visit a place or person for a short time
  • To phone someone
  • To speak, announce or shout in a loud voice

double

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US / 'dʌbl /

UK / ˈdʌbəl /

A2
  • adjecitve
  • Concerning or intended for use by two people
  • Two times the amount or degree; twice
  • Made of two parts that are the same, similar
  • noun
  • Person that is exactly like someone else
  • verb
  • To be used for two functions at the same time
  • To make or become twice as much

where

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US / hwɛə /

UK / hwɛr, wɛr /

A1
  • conjunction
  • At or in the place which
  • In whatever place
  • pronoun
  • Word you use to ask the location of something

issue

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US / 'ɪʃu: /

UK / ˈɪʃu /

A2
  • noun
  • Important topic discussed, debated or argued over
  • Single edition of a magazine
  • verb
  • To make something available to be used or sold
  • To deliver a statement, etc. in an official manner

hey

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US / heɪ /

UK / he /

A1
  • exclamation
  • What you say when you want someone's attention

add

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US / æd /

UK / æd /

A1
  • verb
  • To include as well
  • To put two things or numbers together, e.g. 2+2

extensive

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US / ɪkˈstensɪv /

UK / ɪkˈstɛnsɪv /

B1
  • adjecitve
  • Large; full or complete

link

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US / lɪŋk /

UK / lɪŋk /

A2
  • noun
  • Any one of the rings that are part of a chain
  • Connection between two or more things or people
  • Webpage item you click to go to another webpage
  • verb
  • To join or connect together

take

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US / teɪk /

UK / tek /

A1
  • noun
  • Filming of a single scene for TV or the movies
  • verb
  • To accept something that is offered
  • To use a method of traveling, e.g. a bus or train
  • To use a camera to make (a photo)
  • To pick up something and go away with it
  • To study a subject in school
  • To attempt to pass (an exam)
  • To require a certain amount of time, money, space

between

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US / bɪˈtwi:n /

UK / bɪˈtwin /

A1
  • preposition
  • From one person, thing, or place, to another
  • In the space that separates two objects
  • Among two or more people who share something

everything

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US / 'evrɪθɪŋ /

UK / ˈɛvriˌθɪŋ /

A1
  • pronoun
  • All of the things mentioned

dollar

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US / ˈdɒlə(r) /

UK / ˈdɑ:lə(r) /

A1
  • noun
  • A basic unit of money equal to 100 cent

they

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US / ðeɪ /

UK / ðe /

A1
  • pronoun
  • Two or more people, animals, or things

topic

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US / 'tɒpɪk /

UK / ˈtɑpɪk /

A2
  • noun
  • Subject or issue people talk or write about

very

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US / 'verɪ /

UK / ˈvɛri /

A1
  • adjecitve
  • Concerning a large degree or amount
  • adverb
  • A lot; much; many
  • Used to stress or emphasize a noun

else

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US / els /

UK / ɛls /

A1
  • adverb
  • Otherwise; if you fail to
  • (Of person place thing etc.) besides; in addition

move

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US / mu:v /

UK / muv /

A1
  • noun
  • Act of moving a playing piece in chess, etc.
  • An action; doing something
  • Step taken to achieve a goal
  • verb
  • To cause someone to have certain emotions
  • To cause something to change to a different place
  • To change where people live or a business operates
  • To take action to do or achieve something

their

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US / ðɛː /

UK / ðer /

A1
  • determiner
  • Belonging to them

useful

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US / ˈju:sfl /

UK / ˈjusfəl /

A1
  • adjecitve
  • That can help with a particular task

way

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US / weɪ /

UK / we /

A1
  • adverb
  • Used to emphasize the amount of something
  • noun
  • Particular aspect of something being thought about
  • One of various choices that could be made
  • Particular existing condition or state
  • (Often long) distance or length of time
  • How something is done
  • Route to go to a place
  • Small street
  • Usual behavior, emotions or habits of someone

yes

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US / jes /

UK / jɛs /

A1
  • adverb
  • Way to say you agree or will do something

customer

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US / ˈkʌstəmə(r) /

UK / ˈkʌstəmɚ /

A2
  • noun
  • Someone who buys goods or services from a business

look

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US / lʊk /

UK / lʊk /

A1
  • noun
  • Person's beauty or physical attractiveness
  • Particular style of dress, clothes, or appearance
  • The way someone, something appears to be
  • Act of searching for or examining something
  • verb
  • To appear to be; seem

kansas

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US / ˈkænzəs /

UK / ˈkænzəs /

A1
  • other
  • A state in midwestern United States

pay

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US / peɪ /

UK / pe /

A1
  • noun
  • Money you receive from your job, work, etc.
  • verb
  • To give money for goods or work done
  • To give (attention, respect, etc.) to
  • To be punished or suffer for something you did
  • To make (a visit) to a person or place

absorb

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US / əb'sɔ:b /

UK / əbˈsɔrb, -ˈzɔrb /

B1
  • verb
  • To take up all attention / energy of something
  • To take in a liquid; soak up

change

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US / tʃeɪndʒ /

UK / tʃendʒ /

A1
  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another

pressure

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US / 'preʃə(r) /

UK / ˈprɛʃɚ /

A2
  • noun
  • Anxiety caused by difficult problems
  • Force, weight when pressing against a thing
  • Strong persuasion to do something
  • verb
  • To apply force to something
  • To persuade or force someone to do something

result

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US / rɪ'zʌlt /

UK / rɪˈzʌlt /

A2
  • noun
  • Something produced through tests or experiments
  • Final score of a competition, election or game
  • verb
  • To be the outcome of other causes and effects

show

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US / ʃəʊ /

UK / ʃo /

A1
  • noun
  • False display of love, emotion or action
  • An event for displaying or promoting goods
  • Play, opera or theater production
  • Presentation that is broadcast on TV or radio
  • verb
  • To be easily seen or displayed
  • To display your emotions or feelings
  • To let someone see something; display
  • To explain or teach how something is done
  • To lead someone somewhere; point them to something
  • To prove something to be true, correct
  • To reveal or allow something to be seen

all

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US / ɔ:l /

UK / ɔl /

A1
  • adverb
  • Completely; totally
  • determiner
  • Being every one of something
  • pronoun
  • 100% of something; the complete amount

empty

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US / 'emptɪ /

UK / ˈɛmpti /

A1
  • adjecitve
  • Containing nothing; with no contents
  • Without emotions, feelings, meaning or force
  • noun
  • Item, e.g. a bottle, whose contents have been used
  • verb
  • To remove the contents from something

fast

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US / fɑ:st /

UK / fæst /

A1
  • adjecitve
  • In a way that is difficult to move or change
  • Moving or able to move quickly
  • Showing time that is later than the actual time
  • adverb
  • With a great deal of speed
  • noun
  • Period of time when a person chooses not to eat
  • verb
  • To refuse food for a long time

its

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US / ɪts /

UK / ɪts /

A1
  • adjecitve
  • Referring to or belonging to ‘it’
  • determiner
  • Of something; belonging or related to something
  • other
  • Possessive form of “it”

return

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US / rɪ'tɜ:n /

UK / rɪ'tɜ:rn /

A1
  • adjecitve
  • Do again; repeated
  • noun
  • Faulty or unwanted product sent back to a company
  • Enter key; the main key on the computer keyboard
  • Profit made as a result of a business activity
  • Process of going back to a previous way or state
  • verb
  • To hit something back to the other player or team
  • To come back after being away from somewhere
  • To repay someone's actions, kindness etc.
  • To put, bring, take, give, or send something back
  • To occur again

top

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US / tɒp /

UK / tɑp /

A1
  • adjecitve
  • Being good or great; excellent
  • Being the most in degree or quality
  • noun
  • Item of clothing covering shoulders to waist, hips
  • A cover or lid
  • Part (e.g. road) that is the furthest away
  • Highest or upper part or point of something
  • Best or highest status or position
  • Flat upper surface or edge of an object
  • Child's toy that spins on its point
  • Upper section or leaves of fruits and vegetables
  • Winning in a sport or contest
  • verb
  • To be higher or larger than a specific value
  • To arrive at the highest point of something
  • To put a cover or layer or over something
  • To kill; murder
  • To hold the highest position on a list
  • To be more important, successful or better than
  • To beat someone or win at a game

who

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US / hu: /

UK / hu /

A1
  • pronoun
  • Which person
  • Used to introduce information about people

coronavirus

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US / kɒrənə'vaɪrəs /

UK / kɒrənə'vaɪrəs /

A1
  • noun
  • Any of a group of RNA viruses that cause a variety of diseases in humans and other animals.

tactic

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US / 'tæktɪk /

UK / ˈtæktɪk /

B2
  • noun
  • One of the ways you attempt to achieve a strategy

fill

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US / fɪl /

UK / fɪl /

A1
  • noun
  • Act of filling; amount used to make something full
  • verb
  • To make something full
  • To move into all parts of an area
  • To repair a surface by adding a substance to it
  • To use (time); to do something during

but

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US / bət /

UK / bʌt,bət /

A1
  • conjunction
  • Used before you say something different, opposite

generally

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US / /

UK / /

A2
  • adverb
  • Usually; as a rule; by, to or for most people

good

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US / ɡʊd /

UK / ɡʊd /

A1
  • adjecitve
  • Proper, appropriate or right
  • (Of an amount) enough; plenty
  • Excellent; high quality
  • Acting well or properly; of moral character
  • In a positive or happy emotional state
  • noun
  • Advantage or benefit

become

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US / bɪ'kʌm /

UK / bɪˈkʌm /

A1
  • verb
  • To begin to be; grow to be; develop into
  • To be suitable for a particular job or role

cent

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US / sent /

UK / sɛnt /

A2
  • noun
  • 100th of the basic unit of money e.g. a dollar

same

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US / seɪm /

UK / sem /

A1
  • adjecitve
  • Being equal in quality and amount
  • Identical; not different
  • Not changing; constant

slow

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US / sləʊ /

UK / sloʊ /

A1
  • adjecitve
  • Lacking activity, busyness or excitement
  • (Clock) showing time earlier than the actual time
  • Having difficulty understanding simple things
  • Moving or happening without speed; not fast
  • verb
  • To move, with less speed than before
  • To move or go without much speed

role

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US / rəʊl /

UK / rol /

A2
  • noun
  • Character played by an actor
  • Part you play in an activity; job; responsibility

tune

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US / tju:n /

UK / tun, tjun /

A2
  • noun
  • Group of musical notes that make a pleasant sound
  • verb
  • To make adjustments to equipment to make it better
  • To adjust to be at the right musical pitch
  • To modify how something operates, looks, e.g. car

deal

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US / di:l /

UK / dil /

A1
  • verb
  • To cope with something - usually troubles
  • To give (something bad e.g. news) to
  • To buy and sell illegal drugs
  • To give out (cards, etc.) to; distribute
  • To do business with someone or to sell products

frequent

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US / ˈfri:kwənt /

UK / ˈfrikwənt /

A2
  • adjecitve
  • Happening often
  • verb
  • To go to a place regularly

now

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US / naʊ /

UK / naʊ /

A1
  • adverb
  • At the present time or moment
  • Right away or in the next possible moment
  • Used to refer to something that just happened
  • Time between the present and a moment in the past
  • conjunction
  • Resulting from or because of something

survey

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US / 'sɜ:veɪ /

UK / ˈsɜː(r)veɪ /

A2
  • noun
  • Broad view or general description of something
  • Act of measuring land or property to make a map
  • Set of questions used to ask people about a topic
  • verb
  • To offer a broad view or general description
  • To measure an area of land to make a map of it
  • To ask people a question about a particular topic

bean

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US / bi:n /

UK / bin /

A2
  • noun
  • Large seed eaten as a vegetable

pete

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US / pet /

UK / pɛt /

A1

really

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US / ˈri:əli /

UK / ˈriəˌli, ˈrili /

A1
  • adverb
  • Used to stress something that is said; definitely
  • In a true or accurate manner
  • Very

understand

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US / ˌʌndə'stænd /

UK / ˌʌndɚˈstænd /

A1
  • verb
  • To know the meaning of language, what someone says

would

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US / wʊd /

UK / wʊd /

A1
  • other
  • Used to indicate something imagined
  • Used to ask or request something politely
  • Verb used to indicate possibility, request etc.
  • Used to indicate a preference
  • Used to indicate a reaction
  • Indicates something that occurred repeatedly
  • Used to indicate willingness or ability to do

can

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US / kæn /

UK / kən,kæn /

A1
  • noun
  • A metal container for storing food
  • other
  • Able to; have the skill to; have the time to
  • verb
  • To have permission to
  • To be possible to do
  • To preserve food by sealing it in a metal container

pandemic

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US / pæn'demɪk /

UK / pænˈdɛmɪk /

C2
  • adjecitve
  • (of a disease) existing in almost all of an area or in almost all of a group of people, animals, or
  • noun
  • a pandemic disease

war

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US / wɔ:(r) /

UK / wɔr /

A2
  • noun
  • Situation where armies fight each other

business

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US / ˈbɪznəs /

UK / ˈbɪznɪs /

A1
  • noun
  • A company formed for making profit
  • Matter that has to be dealt with; task; situation
  • Activity of working to make a profit

description

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US / dɪˈskrɪpʃn /

UK / dɪˈskrɪpʃən /

A2
  • noun
  • Explanation of what something is like, looks like

justify

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US / ˈdʒʌstɪfaɪ /

UK / ˈdʒʌstəˌfaɪ /

B1
  • verb
  • To give good reasons for something

expect

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US / ɪk'spekt /

UK / ɪkˈspɛkt /

A1
  • verb
  • To believe something is probably going to happen

willingness

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US / 'wɪlɪŋnəs /

UK / ˈwɪlɪŋnɪs /

A2
  • noun
  • Cheerful agreement to do something

transportation

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US / ˌtrænspɔ:ˈteɪʃn /

UK / ˌtrænspɔ:rˈteɪʃn /

B1
  • noun
  • Act of moving people or goods between places

want

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US / wɔnt /

UK / wɑnt, wɔnt /

A1
  • noun
  • Something you desire or wish for
  • State or condition of poverty
  • verb
  • To desire or wish for something; hope for a thing

belief

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US / bɪˈli:f /

UK / bɪˈlif /

A1
  • noun
  • Being sure that something exists or is true
  • Trust in an idea or set of ideas
  • A particular opinion about something

not

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US / nɒt /

UK / nɑt /

A1
  • adverb
  • Word indicating the negative
  • (Used to form the negative of verbs)

our

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US / 'aʊə(r) /

UK / aʊr /

A1
  • determiner
  • Belonging to us

pricing

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US / ˈpraɪsɪŋ /

UK / ˈpraɪsɪŋ /

A1
  • verb
  • To determine or set the cost of something

bank

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US / bæŋk /

UK / bæŋk /

A1
  • noun
  • A financial institution that keeps or lends money
  • The side of a river
  • A row of things in lines (e.g. computers)
  • verb
  • To put or keep your money in a bank
  • To turn a plane when flying; (of a plane) to turn

below

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US / bɪ'ləʊ /

UK / bɪˈlo /

A1
  • preposition
  • In a lower position, place, or level

demand

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US / dɪ'mɑ:nd /

UK / dɪˈmænd /

A2
  • noun
  • Desire customers have to buy product, service
  • A strong request for someone to do something
  • verb
  • To strongly request someone to do something

make

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US / meɪk /

UK / mek /

A1
  • noun
  • Product made by a particular company; brand
  • verb
  • To arrange or prepare something e.g. dinner
  • To get to (a place) on time
  • To gain the status of (teacher, lawyer, etc.)
  • To create something by putting things together
  • To earn a certain amount of money at a job
  • To cause or force a person to do something
  • To cause something to happen or be formed

run

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US / rʌn /

UK / rʌn /

A1
  • noun
  • Journey between two places made by ship or car
  • Series of similar things or successes and failures
  • Act of running; exercise of running
  • verb
  • To depart or travel according to a schedule
  • To cause an animal to move in a certain direction
  • (Of an engine) to be operating
  • To start or use a computer program
  • To flow in a certain direction, like a liquid
  • To manage or operate a business
  • To operate or drive something
  • (Of a road) to go from one place to another
  • To move your legs faster than walking

coverage

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US / ˈkʌvərɪdʒ /

UK / ˈkʌvərɪdʒ /

A2
  • noun
  • Type of programs a radio or TV station broadcasts

also

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US / 'ɔ:lsəʊ /

UK / ˈɔlso /

A1
  • adverb
  • In addition; too; in a similar way

colleague

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US / 'kɒli:ɡ /

UK / ˈkɑlˌiɡ /

A2
  • noun
  • Person you work or cooperate with

five

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US / faɪv /

UK / faɪv /

A1
  • number
  • 5

live

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US / lɪv /

UK / liv /

A1
  • adjecitve
  • Being broadcast as events happen, not recorded
  • Carrying electric current; able to give a shock
  • Glowing because burning; hot
  • Not yet killed (for food)
  • adverb
  • (Music, drama) as it is performed
  • verb
  • To be alive
  • To experience a particular type of life
  • To make your home in a house or town

how

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US / haʊ /

UK / haʊ /

A1
  • adjecitve
  • To what degree? in what amount?
  • adverb
  • (Used to explain the way to do something)
  • exclamation
  • For what purpose or reason?
  • (Used to ask someone or something's condition)

rent

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US / rent /

UK / rɛnt /

A2
  • verb
  • To give the use of something in return for payment
  • To cut a piece of cloth by tearing it

therefore

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US / ˈðeəfɔ:(r) /

UK / ˈðerfɔ:(r) /

A1
  • adverb
  • And so; for that reason

year

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US / jə: /

UK / jɪr /

A1
  • noun
  • Unit of time equal to 12 months or 365 or 366 days
  • Used to refer to the age of a person

you

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US / jʊ /

UK / ju /

A1
  • pronoun
  • Person someone is speaking or writing to
  • Person or people in general

adjust

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US / əˈdʒʌst /

UK / əˈdʒʌst /

A2
  • verb
  • To change; to attain a desired state or function
  • To change so as to fit in with new conditions

banana

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US / bə'nɑ:nə /

UK / bəˈnænə /

A2
  • noun
  • Long curved yellow fruit with a white center

three

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US / θri: /

UK / θri /

A1
  • number
  • Number 3

term

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US / tɜ:m /

UK / tɚm /

A1
  • noun
  • Conditions applying to an agreement, contract
  • Length of time something is expected to happen
  • Fixed period of weeks for learning at school
  • The (precise) name given to something
  • verb
  • To call; give a name to

functionally

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US / 'fʌŋkʃənəlɪ /

UK / 'fʌŋkʃənəlɪ /

A1
  • adverb
  • Capable of serving a purpose well

into

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US / 'ɪntə /

UK / ˈɪntu /

A1
  • preposition
  • Moving or going inside something
  • In the same direction as; in the direction of
  • So as to become; taking the state of

message

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US / 'mesɪdʒ /

UK / ˈmɛsɪdʒ /

A2
  • noun
  • Main idea or theme in a story, book, or film
  • Piece of information that is told/given to someone
  • verb
  • To communicate using text

other

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US / 'ʌðə(r) /

UK / ˈʌðər /

A1
  • adjecitve
  • A thing different from that mentioned
  • determiner
  • (Something) else; not the first (one)
  • pronoun
  • Being the one and only thing of that category

one

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US / wʌn /

UK / wʌn /

A1
  • pronoun
  • You; we; people in general; someone
  • The thing or person previously referred to
  • adjecitve
  • Used to refer to people generally
  • Being a strong example of (something mentioned)
  • number
  • Number 1

power

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US / 'paʊə(r) /

UK / ˈpaʊɚ /

A1
  • noun
  • Legal or official right to perform certain actions
  • Ability to move forcefully and quickly
  • Energy of something (e.g. electricity or fuel)
  • Mathematical way to multiply a number
  • Condition of being in political control
  • Physical force, energy, and strength
  • verb
  • To give energy to something, e.g. by electricity
  • To move something forcefully and quickly

than

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US / ðən /

UK / ðən /

A1
  • conjunction
  • Used to compare two things that are not equal

turn

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US / tɜ:n /

UK / tɚn /

A1
  • noun
  • Place where changing of direction happens
  • Your time or chance to perform a duty
  • Your chance to play or do in say a game
  • Unexpected change, as in the weather
  • verb
  • To become (a particular age)
  • To become a different quality, color, etc.
  • To change the direction of something, e.g. a car
  • To move in an opposite direction or position
  • To shape metal with a spinning tool

gutter

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US / 'ɡʌtə(r) /

UK / ˈɡʌtɚ /

B2
  • noun
  • Trough along the eaves of roof for collecting rain

let

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US / let /

UK / lɛt /

A1
  • verb
  • To allow someone to do something
  • Introducing a suggestion to do something together
  • To rent a house, etc. to others

might

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US / maɪt /

UK / maɪt /

A1
  • other
  • Used to politely request an action
  • Used to express that something could happen
  • Power, strength, force or influence

little

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US / 'lɪtl /

UK / ˈlɪtl /

A1
  • adjecitve
  • Being short in length of time
  • Not great in size, amount, or degree; small
  • Being very young or younger than others
  • adverb
  • By an amount or degree that is not very much
  • Not often; rarely
  • noun
  • A person's name

material

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US / məˈtɪəriəl /

UK / məˈtɪriəl /

A2
  • adjecitve
  • Relevant; (of evidence) important or significant
  • Belonging to the world of physical things
  • noun
  • Cloth; fabric
  • Supplies or data needed to do a certain thing
  • Substance from which a thing is made of

natural

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US / ˈnætʃərəl /

UK / ˈnætʃərəl, ˈnætʃrəl /

A1
  • adjecitve
  • Being as one would expect; being usual or normal
  • Not made by humans; without human intervention

lead

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US / li:d /

UK / lid /

A1
  • adjecitve
  • Being the main part in movies or plays
  • noun
  • Wire for electricity, computer, etc.; cable
  • Information that could help to solve a crime
  • Main part in a play or movie
  • Heavy, gray metal element
  • Rope used to tie something to stop it escaping
  • Act of being at the front in a race or game
  • verb
  • To show the way or guide others
  • To be at the front of a race or game
  • To travel in front of; go in advance of others

margin

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US / ˈmɑ:dʒɪn /

UK / ˈmɑ:rdʒən /

B1
  • noun
  • Edge of an area
  • Edge or border of a page on above, below
  • Profit; money left over after all costs

the

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US / ðə /

UK / ðə /

A1
  • article
  • Used to refer to something already mentioned
  • Used to show there is only one of something
  • determiner
  • Used to describe all of a family

level

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US / 'levl /

UK / ˈlɛvəl /

A2
  • adjecitve
  • (Sports) equal to another
  • Being steady and determined (e.g. a voice)
  • noun
  • Specific height of something
  • Amount of ability you have compared to others
  • Floor or deck within a building
  • Tool used to determine if something is lying flat
  • verb
  • To aim a gun at someone
  • To destroy a building; flatten an area completely
  • To make things flat or even
  • To make a score equal to another, in sports

price

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US / praɪs /

UK / praɪs /

A1
  • noun
  • Person's name
  • Cost of something in money
  • verb
  • To determine or set the cost of something

bottle

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US / 'bɒtl /

UK / ˈbɑtl /

A1
  • noun
  • Container with a narrow neck used to hold liquids
  • verb
  • To put something into a bottle to store it

happy

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US / ˈhæpi /

UK / ˈhæpi /

A1
  • adjecitve
  • Feeling pleasure or joy; glad

may

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US / meɪ /

UK / me /

A1
  • noun
  • 5th month of the year
  • other
  • Used to express a desire
  • Expresses permission, possibility or probability
  • Used to show that a thing could be true

play

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US / pleɪ /

UK / pleɪ /

A1
  • noun
  • Loose, free movement between two objects
  • Single action in a sports game
  • Performance in which people act in a theater
  • verb
  • To act as a character in a movie, or on stage
  • To perform music on an instrument
  • To use a device, e.g. a video game
  • To do something for enjoyment and fun
  • To do or perform a game or sport

shop

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US / ʃɒp /

UK / ʃɑ:p /

A1
  • noun
  • Place to learn how to fix or make things; class
  • Place where things are fixed or repaired, e.g. cars
  • Place which sells things
  • verb
  • To look for or buy goods or services

this

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US / ðɪs /

UK / ðɪs /

A1
  • adjecitve
  • Used to indicate something already been discussed
  • Used to indicate something happening around now
  • adverb
  • An indication by a physical motion or gesture
  • A specific amount of
  • determiner
  • Person, thing, or idea near you
  • pronoun
  • Person, thing that has already been discussed

word

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US / wɜ:d /

UK / wɚd /

A1
  • noun
  • Unit of language that has a meaning
  • Promise
  • Short remark or piece of information
  • verb
  • To express something by choosing particular words

city

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US / 'sɪtɪ /

UK / ˈsɪti /

A1
  • noun
  • Area with many buildings, roads and people

decrease

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US / dɪˈkri:s /

UK / dɪˈkris /

B1
  • noun
  • Amount by which something has been reduced
  • verb
  • To reduce the size, amount or number of something

delivery

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US / dɪˈlɪvəri /

UK / dɪˈlɪvəri, -ˈlɪvri /

A2
  • noun
  • Way someone acts when speaking publicly
  • Act of taking something to a person or place

evan

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US / /

UK / /

A1

happen

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US / 'hæpən /

UK / ˈhæpən /

A1
  • verb
  • To take place or occur

portion

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US / 'pɔ:ʃn /

UK / ˈpɔrʃən, ˈpor- /

B1
  • noun
  • Serving of food that is intended for one person
  • Part of something shared that belongs to a whole
  • verb
  • To separate something to divide among people

stabilization

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US / ˌsteɪbəlaɪ'zeɪʃn /

UK / ˌsteɪbəlaɪ'zeɪʃn /

C2
  • noun
  • Making something stable, e.g. body's condition

twice

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US / twaɪs /

UK / twaɪs /

A1
  • adverb
  • Two times

yeah

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US / jeə /

UK / ˈjɛə, ˈjæə, jɛ- /

A1
  • exclamation
  • Another way of saying 'yes'

about

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US / ə'baʊt /

UK / əˈbaʊt /

A1
  • adverb
  • To be ready to; going to
  • Nearly; approximately; roughly
  • Near; next to; close to
  • In every direction; in the area of
  • preposition
  • Concerning or of (a topic)

current

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US / 'kʌrənt /

UK / ˈkɚrənt, ˈkʌr- /

A2
  • adjecitve
  • Happening or being in the present time
  • noun
  • Electricity flowing through wires
  • Movement of water in a river, or air in the sky

even

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US / 'i:vn /

UK / ˈivən /

A1
  • adjecitve
  • Being equal in influence, power, possibility etc.
  • Being divided equally or fairly
  • (Of teams/contest) with similar chances of success
  • Smooth, level, or regular
  • Can be divided by 2; ending in 2, 4, 6, 8, or 0
  • At a regular, equally steady manner
  • Remaining steady and unchanging
  • adverb
  • (When this is surprising) as well; too
  • (Used to compare two things/stress the difference)
  • verb
  • To make something level; to flatten
  • To make something equal

like

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US / laɪk /

UK / laɪk /

A1
  • adjecitve
  • Being equal in status or kind to something else
  • Similar; the same
  • adverb
  • For example
  • preposition
  • Used as a filler; used to ad emphasis
  • In a way similar to the way something is done
  • Such as; for example
  • verb
  • To want to
  • To find something pleasing; to prefer something

that

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US / ðæt /

UK / ðæt, ðət /

A1
  • adjecitve
  • The person or thing being talked about
  • Used to identify something both the speakers know
  • adverb
  • Used to reinforce adjectives and adverbs
  • To such a degree
  • conjunction
  • Used to connect a noun clause
  • Used to introduce an adverbial clause
  • Used to introduce a noun clause
  • determiner
  • Used as a noun to refer to something
  • pronoun
  • Referring an object far away
  • Used to refer to the relative pronoun ‘which’

what

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US / wɒt /

UK / hwɑt, hwʌt, wɔt, wʌt,hwət, wət /

A1
  • pronoun
  • Thing or things that; the same kind as
  • Used to emphasize something you are about to say
  • adjecitve
  • Used to refer to a particular amount, or number
  • Used to place emphasis on a particular quality
  • adverb
  • To a certain degree
  • determiner
  • Question words used for asking for information
  • exclamation
  • Used to express excitement, shock, or surprise
  • Used to ask people to repeat something they said

cause

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US / kɔ:z /

UK / kɔz /

A2
  • noun
  • Belief, goal or organization that people support
  • Reason for
  • verb
  • To make something happen; create effect or result

corporation

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US / ˌkɔ:pəˈreɪʃn /

UK / ˌkɔːrpəˈreɪʃn /

A2
  • noun
  • Big company or a combination of several companies

choosy

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US / ˈtʃu:zi /

UK / ˈtʃuzi /

B2
  • adjecitve
  • Difficult to please; only liking certain things

place

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US / pleɪs /

UK / ples /

A1
  • noun
  • Particular location, area or region
  • verb
  • To put someone in a particular type of situation
  • To put something in a certain location or position

profit

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US / 'prɒfɪt /

UK / 'prɑ:fɪt /

A2
  • noun
  • Benefit from doing something
  • Money earned from sales, after costs are deducted
  • verb
  • To be a benefit to someone
  • To earn money from something

soar

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US / sɔ:(r) /

UK / sɔr, sor /

B2
  • verb
  • (Of prices, etc.) to increase a lot in a short time
  • To fly or rise high in the air

similar

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US / ˈsɪmələ(r) /

UK / ˈsɪməlɚ /

A1
  • adjecitve
  • Nearly the same; alike

case

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US / keɪs /

UK / kes /

A1
  • noun
  • Container used to carry things, e.g. clothes
  • Set of facts about a crime
  • Set of facts about an event
  • Example or instance of something
  • verb
  • To find out about a place, as in planning to steal

energy

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US / 'enədʒɪ /

UK / ˈɛnədʒi /

A2
  • noun
  • Physical or mental strength

mean

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US / mi:n /

UK / min /

A1
  • adjecitve
  • Being good at
  • Nasty; unkind
  • Not liking to spend money; cheap; stingy
  • noun
  • Average of a set of numbers
  • verb
  • To express a particular idea or thought
  • To intend to do something in particular
  • To have a particular meaning or value

require

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US / rɪ'kwaɪə(r) /

UK / rɪˈkwaɪr /

A2
  • verb
  • To demand that someone does something
  • To need to do something, to make it necessary

suddenly

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US / ˈsʌdənli /

UK / ˈsʌdn:lɪ /

A1
  • adverb
  • In an unexpected or very quick manner

everywhere

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US / ˈevriweə(r) /

UK / ˈevriwer /

A1
  • adverb
  • Every place

fascinating

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US / ˈfæsɪneɪtɪŋ /

UK / ˈfæsəˌnetɪŋ /

B1
  • adjecitve
  • Having your attention fixated as though by a spell
  • Very interesting
  • verb
  • To attract or interest greatly

right

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US / raɪt /

UK / raɪt /

A1
  • adjecitve
  • Correct or true
  • The south side of you looking at the rising sun
  • adverb
  • Exactly in a place or time
  • Being appropriate for a particular event
  • In a straight or direct manner
  • noun
  • Something you are legally or morally allowed to do
  • Ideal of what is just and good
  • Political view based on conservatism
  • verb
  • To fix something previously wrong or unjust
  • To make upright, as a boat that has turned over

thirty

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US / 'θɜ:tɪ /

UK / ˈθə:ti /

A1
  • number
  • 30

wine

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US / waɪn /

UK / waɪn /

A2
  • adjecitve
  • Dark red color
  • noun
  • Alcoholic drink made from the juice of grapes

aware

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US / əˈwɛə /

UK / əˈwɛr /

A2
  • adjecitve
  • Knowing or feeling that something exists

firm

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US / fɜ:m /

UK / fɚm /

A2
  • adjecitve
  • Fairly hard or solid, not soft
  • Unchanging and strong
  • noun
  • Company that sells goods or services
  • verb
  • To make something become more solid or durable

get

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US / ɡet /

UK / ɡɛt /

A1
  • verb
  • To become affected by illness or disease
  • To begin to feel or understand an emotion or idea
  • To send or bring someone or something home, etc.
  • To go somewhere to obtain something
  • To (cause to) do a particular thing
  • To obtain, receive or be given something
  • To currently have
  • To prepare for use
  • To understand something being said or read

hit

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US / hɪt /

UK / hɪt /

A1
  • noun
  • A planned killing, usually for money
  • Song, movie etc. that is successful
  • When someone strikes someone or something
  • Time when a player makes contact with the ball
  • Time when a website is accessed
  • verb
  • To have a negative impact on a person/place/thing
  • To press something, such as a button or switch
  • To suddenly realize the importance of something
  • To move your hand, a bat, etc. against with force
  • To fight, attack or damage something or someone
  • To arrive at a specific place, level, or goal
  • To make contact with the ball in a game or sport

number

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US / ˈnʌmbə(r) /

UK / ˈnʌmbɚ /

A1
  • noun
  • Symbols such as 1, 2, 56, 793
  • Particular song or dance performed during a show
  • Total quantity or amount of things
  • verb
  • To put numbers on things
  • To assign a sequence within a group, series, set
  • To claim to be part of a larger group, series, set

down

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US / daʊn /

UK / daʊn /

A1
  • adjecitve
  • Being sad, sick, or unhappy
  • Not operating, working, or functioning as expected
  • adverb
  • In a sitting or lying position
  • Towards or on the ground, floor, or bottom
  • Written or copied onto a piece of paper or book
  • noun
  • A period of play in American Football
  • The soft, smooth hairs that cover a bird's body
  • preposition
  • Along something's path, course, or direction
  • Going from a higher position to a lower position
  • verb
  • To eat or drink very quickly and without stopping

control

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US / kən'trəʊl /

UK / kənˈtrol /

A1
  • noun
  • A device designed to operate a machine
  • Participant in experiment that is left untouched
  • Act to dominate or command; make manageable
  • A law limiting the growth or spread of something
  • A place which overseas or manages e.g. a factory
  • verb
  • To direct or influence the behavior of something

stuff

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US / stʌf /

UK / stʌf /

A1
  • noun
  • Generic description for things, materials, objects
  • verb
  • To push material inside something, with force

those

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US / ðəʊz /

UK / ðoz /

A1
  • determiner
  • The people or things we are talking about
  • pronoun
  • The objects far from the speaker

van

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US / væn /

UK / væn /

A2
  • noun
  • Truck with an enclosed cargo space

frequency

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US / 'fri:kwənsɪ /

UK / ˈfrikwənsi /

B1
  • noun
  • Number of repetitions of (radio or sound) wave
  • How often something happens

for

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US / fə(r) /

UK / fɔr,fə /

A1
  • preposition
  • Used to show the purpose, or need of something

short

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US / ʃɔ:t /

UK / ʃɔrt /

A1
  • adverb
  • Less than what is needed
  • Suddenly stopping what you are saying or doing
  • verb
  • (Of electric circuit) to spark because faulty
  • adjecitve
  • Measuring a small distance
  • Happening for a small amount of time
  • Unfriendly or rude

spend

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US / spend /

UK / spɛnd /

A2
  • verb
  • To use money to pay for something
  • To use time in order to do something
  • To use up something completely

through

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US / θru: /

UK / θru /

A2
  • adjecitve
  • having finished using or doing something
  • adverb
  • From the beginning of something until the end
  • preposition
  • Over, in, across an entire thing or place
  • Allowing you to pass between, or to
  • By a particular way or process; by the use of

time

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US / taɪm /

UK / taɪm /

A1
  • noun
  • Speed at which music is played; tempo
  • Point as shown on a clock, e.g. 3 p.m
  • Number of hours, minutes needed to do something
  • Occasion when something happens
  • Period or occasion that something occurred
  • Period in history or the past
  • Something measured in minutes, hours, days, etc.
  • How long an event takes; duration
  • verb
  • To check speed at which music is performed
  • To choose a specific moment to do something
  • To measure how long an event takes, e.g. a race
  • To schedule something to occur at a specific moment

why

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US / waɪ /

UK / hwaɪ, waɪ /

A1
  • adverb
  • Question word to ask for a reason
  • exclamation
  • (Used to express surprise or approval)

fact

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US / fækt /

UK / fækt /

A1
  • noun
  • Something that is known or proved to be true

few

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US / fju: /

UK / fju /

A1
  • pronoun
  • Not many, a small number

much

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US / mʌtʃ /

UK / mʌtʃ /

A1
  • adjecitve
  • Very; to a high level or degree
  • adverb
  • A lot; large amount; a high degree of
  • Nearly; basically
  • On many occasions; often
  • noun
  • A large amount; a great quantity

under

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US / ˈʌndə(r) /

UK / ˈʌndɚ /

A1
  • adjecitve
  • In the same place as another thing, but lower
  • adverb
  • In a lower quantity or price than expected
  • preposition
  • According to the terms of an agreement or law
  • Managed or controlled by the authority of
  • Being of a lesser quality or amount than expected
  • Influenced or affected by something or someone
  • Less or lower in age, amount, size or number

amount

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US / ə'maʊnt /

UK / əˈmaʊnt /

A1
  • noun
  • Quantity of something
  • verb
  • To add up to a certain figure

anyway

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US / ˈeniweɪ /

UK / ˈɛniˌwe /

A1
  • adverb
  • A word used to change the topic of a conversation

extension

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US / ɪkˈstenʃn /

UK / ɪkˈstɛnʃən /

B1
  • adjecitve
  • Adding extra length
  • noun
  • Addition to something, e.g. a house
  • Suffix code of a computer file, e.g. .pdf, .jpg
  • Telephone for individual person, e.g. In an office
  • Something added to the end of something
  • Extra time allowed to complete something

head

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US / hed /

UK / hɛd /

A1
  • noun
  • Counter for the number of cattle
  • Natural mental ability or intelligence
  • Leader or person with the greatest authority
  • Mind; mental ability; mental state
  • Side of a coin with a head on it
  • Top part of your body with eyes and a mouth
  • Starting point of something, e.g. a river
  • verb
  • To hit a ball with your head in a game
  • To be first or at the front or top (e.g. a list)
  • To travel or move toward a particular place; To go in a particular direction
  • To become the leader of something
  • To lead or be responsible for something

send

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US / send /

UK / sɛnd /

A1
  • verb
  • To cause to behave or respond in a particular way
  • To cause mail or packages to go to another place
  • To move something quickly in a particular way
  • To give information or greetings to someone

stable

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US / 'steɪbl /

UK / ˈstebəl /

A2
  • adjecitve
  • In a position where something does not fall over
  • Having a chemical state that is not easily changed
  • Reacting in an even way; having good mental health
  • In good condition, and not likely to deteriorate
  • noun
  • Group of racing horses that belong to one owner
  • verb
  • To put horses in a stable

accountant

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US / əˈkaʊntənt /

UK / əˈkaʊntənt /

A2
  • noun
  • Professional person who manages money

cycle

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US / ˈsaɪkl /

UK / ˈsaɪkəl /

A2
  • noun
  • Series of regular and repeated actions
  • Bicycle, bike
  • verb
  • To go through a series of events repeatedly
  • To ride on a bicycle

consumer

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US / kənˈsju:mə(r) /

UK / kənˈsumɚ /

A2
  • noun
  • Person who buys goods or services

jean

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US / dʒi:n /

UK / dʒin /

A1
  • noun
  • Close-fitting trousers of heavy denim for manual work or casual wear

just

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US / dʒʌst /

UK / dʒʌst /

A1
  • adjecitve
  • Proper or appropriate; as is deserved
  • Doing or being what is right or fair
  • Legally correct; having enough evidence
  • adverb
  • Almost; nearly
  • Exactly at the time of
  • Exactly (the same as, like)

somewhere

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US / 'sʌmweə(r) /

UK / ˈsʌmˌhwɛr, -ˌwɛr /

A1
  • adverb
  • At or to an unknown or unnamed place

talk

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US / tɔ:k /

UK / tɔk /

A1
  • noun
  • Style of speaking
  • Discussion between two countries
  • Giving information in front of people; lecture
  • Saying things or ideas to someone with words
  • verb
  • To make a formal speech about something
  • To say things or ideas to someone with words

charge

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US / tʃɑ:dʒ /

UK / tʃɑrdʒ /

A2
  • noun
  • An attack by running quickly toward someone
  • A price for a service or goods
  • When a battery has a certain amount of electricity
  • Amount of money you pay for a service
  • verb
  • To run quickly toward someone to attack them
  • To ask for money as a price for a service or goods
  • To put electricity in a battery
  • To give responsibility to take care of or manage
  • To state that someone has committed a crime

climb

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US / klaɪm /

UK / klaɪm /

A1
  • noun
  • A trip up something, e.g. a mountain
  • Increase or a rise toward a higher price or point
  • verb
  • To rise gradually and steadily to a higher point
  • To increase or rise toward a higher price or point

interpret

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US / ɪn'tɜ:prɪt /

UK / ɪnˈtɚprɪt /

A2
  • verb
  • To express so that others understand it
  • To translate what is said into another language

job

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US / dʒɒb /

UK / dʒɑ:b /

A1
  • noun
  • Something that must be done
  • Regular work at which you earn money

imply

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US / ɪmˈplaɪ /

UK / ɪmˈplaɪ /

A2
  • verb
  • To suggest something, without saying it directly

math

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US / mæθ /

UK / mæθ /

A2
  • noun
  • Study or science of numbers and shapes

overall

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US / ˌəʊvər'ɔ:l /

UK / ˈovɚˌrɔl /

A2
  • adjecitve
  • Viewed as a whole; in general, not as details

pair

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US / peə(r) /

UK / per /

A2
  • noun
  • Two of the same thing, e.g. socks
  • Two people viewed together for some reason; couple
  • verb
  • To put two things or people together

check

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US / tʃek /

UK / tʃɛk /

A1
  • adjecitve
  • Decorated with squares made up of lines
  • noun
  • Paper showing how much you owe at a restaurant
  • Printed piece of paper you sign to pay for things
  • A mark on a form, equivalent to 'yes'; tick
  • Mark used to show that something is correct
  • Procedure to prevent errors or control something
  • verb
  • To confirm the details of something are correct
  • To leave your things with staff who look after it
  • To examine something to see if something is wrong
  • To examine in order to prevent errors/a problem

news

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US / nju:z /

UK / nu:z /

A1
  • noun
  • Broadcast on radio or TV about recent events
  • Information about recent events

question

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US / 'kwestʃən /

UK / ˈkwɛstʃən /

A1
  • noun
  • Issue or problems you are dealing with
  • What you ask about; issue
  • verb
  • To ask for or try to get information
  • To have or express concerns or uncertainty

situation

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US / ˌsɪtʃuˈeɪʃn /

UK / ˌsɪtʃuˈeʃən /

A1
  • noun
  • Place, position or area that something is in
  • Circumstance or condition surrounding an event
  • An unexpected problem or difficulty

set

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US / set /

UK / sɛt /

A1
  • adjecitve
  • Prepared for something; ready
  • noun
  • Complete group of something
  • Place where a television show or movie is filmed
  • Group of games in a tennis match
  • Device that receives radio or television signals
  • verb
  • To make a clock state or ring at a particular time
  • To decide upon or choose something
  • To make something ready for use (e.g. table)
  • To decide on a price for something
  • To become hard (of glue, concrete etc.)
  • To be located in a specific place or time
  • To put (e.g. a vase) down carefully in a place
  • To put someone in a certain condition or state
  • (Of the sun) to go lower than the horizon

source

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US / sɔ:s /

UK / sɔrs, sors /

A2
  • adjecitve
  • Produces or provides what is wanted or needed
  • noun
  • Piece of information; a person giving information
  • Place from which something necessary comes
  • verb
  • To get, e.g. a raw material, from somewhere

shortage

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US / ˈʃɔ:tɪdʒ /

UK / ˈʃɔ:rtɪdʒ /

A2
  • noun
  • A lack of something necessary

start

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US / stɑ:t /

UK / stɑrt /

A1
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • other
  • Beginning of something in place or time
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on

well

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US / wel /

UK / wɛl /

A1
  • adjecitve
  • Being in a fortunate, good condition or state
  • Healthy and in good condition
  • adverb
  • In an acceptable, proper, or successful manner
  • In a complete, total, or full manner
  • A great and considerable degree
  • In a successful way, in a good or satisfactory way
  • exclamation
  • Used to begin or continue a particular statement
  • Used to show you want to start saying something
  • Used to express that you are waiting for a reply
  • You say this to change the topic of a conversation
  • Used to indicate you are making a final remark
  • noun
  • Long deep hole in the ground to get water
  • verb
  • To cause your eyes to fill with tears

end

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US / end /

UK / ɛnd /

A1
  • noun
  • The point where a process or activity stops
  • A point that marks the limit of something; finish
  • Goal or desired result
  • The tip, edge or limit of something
  • verb
  • To be the last part of something

economic

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US / ˌi:kəˈnɒmɪk /

UK / ˌɛkəˈnɑmɪk, ˌikə- /

A2
  • adjecitve
  • Concerning trade, industry, and money

mind

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US / maɪnd /

UK / maɪnd /

A1
  • noun
  • One's opinion or way of thinking about something
  • Part of humans that allows us to think or feel
  • verb
  • To be bothered or upset by something
  • To take care of someone e.g. as a bodyguard

next

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US / nekst /

UK / nɛkst /

A1
  • adverb
  • The one that follows another in time or order
  • At a time or place directly after the present one
  • noun
  • The one that follows after
  • adjecitve
  • Immediately after the previous one
  • First occurrence after the present one

raise

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US / reɪz /

UK / rez /

A1
  • noun
  • Increase in a bet above another when playing cards
  • Pay increase
  • verb
  • To increase a bet above another when playing cards
  • To gather donations for a cause or charity
  • To bring up and educate a child to maturity
  • To bring a dead person to life
  • To increase a quantity, size, intensity or price
  • To lift (e.g. your hand) to a higher position
  • To mention a topic /issue for discussion; bring up
  • To increase (salary, etc.)
  • To grow or care for plants or animals

datum

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US / ˈdeɪtəm /

UK / ˈdetəm, ˈdætəm, ˈdɑtəm /

B1
  • noun
  • Item of factual information

government

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US / ˈgʌvənmənt /

UK / ˈɡʌvənmənt /

A1
  • noun
  • Group of people and system that rule a nation

percent

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US / pə'sent /

UK / pɚˈsɛnt /

A2
  • adverb
  • One one-hundredth of a whole; the symbol %

store

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US / stɔ:(r) /

UK / stɔr, stor /

A2
  • noun
  • Place where things are kept for future use
  • Place where you can go to buy things
  • verb
  • To put things in a place for later use

with

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US / wɪð /

UK / wɪð, wɪθ /

A1
  • preposition
  • As an employee of a certain company
  • Against something or someone
  • By using something as a means
  • Due to; because of
  • Including
  • Possessing as a feature
  • Related to
  • (Of the manner/attitude by which you do something)
  • Used to express that people or things are together

away

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US / ə'weɪ /

UK / əˈwe /

A1
  • adjecitve
  • Not present
  • adverb
  • Disappear completely
  • Doing something with a lot of energy
  • Not here; far from here; in a different direction
  • To a different area, location

hundred

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US / 'hʌndrəd /

UK / ˈhʌndrɪd /

A1
  • number
  • 100

month

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US / mʌnθ /

UK / mʌnθ /

A1
  • noun
  • One of 12 28-31 day periods in the year

protect

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US / prə'tekt /

UK / prəˈtɛkt /

A1
  • verb
  • To defend someone or something from harm or danger

unit

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US / ˈju:nɪt /

UK / ˈjunɪt /

B2
  • noun
  • One apartment in a building
  • Group of people, e.g. soldiers, that work together
  • A chapter of a textbook
  • A standard of measurement of something
  • Single item made by a company

canada

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US / 'kænədə /

UK / ˈkænədə /

A1
  • proper noun
  • A country in northern North America, the second largest country in the world; population 35,900,000

could

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US / kəd /

UK / kʊd /

A1
  • other
  • Past form of 'can' to mean have ability
  • Used to ask for something politely, or to offer

know

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US / nəʊ /

UK / noʊ /

A1
  • verb
  • To be familiar with a person or place, thing
  • To feel sure or be convinced about something
  • To discover or be aware of something
  • To be able to distinguish
  • To have knowledge of things

often

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US / ˈɔfən /

UK / ˈɔfən,ˈɑfən,ˈɔftən,ˈɑf- /

A1
  • adverb
  • Many times; frequently; on many occasions

tank

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US / tæŋk /

UK / tæŋk /

B1
  • noun
  • Container for holding liquid or gas
  • Military vehicle that can go over rough areas
  • verb
  • To fail completely or badly
  • To deliberately lose a game or contest

willing

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US / 'wɪlɪŋ /

UK / ˈwɪlɪŋ /

A2
  • adjecitve
  • Act of making a choice
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • To influence someone to do something
  • To make something happen by strongly wanting it

feed

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US / fi:d /

UK / fid /

A2
  • noun
  • Food given to animals
  • verb
  • To give food, e.g. to animals or a baby
  • To push something through an opening
  • To provide necessary supplies to

hear

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US / hɪə(r) /

UK / hɪr /

A1
  • verb
  • To be aware of sound; to perceive with the ear
  • To be told or find out information or facts
  • To consider or listen to a court case

increase

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US / ɪn'kri:s /

UK / ɪnˈkris /

A1
  • noun
  • Fact of increasing; amount something grows by
  • verb
  • To make or become larger in size or amount

notice

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US / 'nəʊtɪs /

UK / ˈnotɪs /

A1
  • noun
  • Time by when you must leave, e.g. if you are fired
  • Paper with an announcement, e.g. pinned to a board
  • verb
  • To become aware by sight, touch, or hearing

pipeline

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US / ˈpaɪplaɪn /

UK / ˈpaɪpˌlaɪn /

B2
  • noun
  • Line of pipes used for carrying gases or liquids
  • verb
  • To send through a series of pipes

weak

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US / wi:k /

UK / wik /

A1
  • adjecitve
  • Not having a strong character
  • Less valuable compared to money of other countries
  • Ineffective; unconvincing; not strong
  • Having little power or ability
  • Not having the necessary or proper amount
  • Having little power; not strong; easy to break
  • (Of a drink) having lots of water and little taste

widespread

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US / ˈwaɪdspred /

UK / ˈwaɪdˈsprɛd /

A2
  • adjecitve
  • Happening or existing in many places

accord

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US / ə'kɔ:d /

UK / əˈkɔ:rd /

B1
  • noun
  • Agreement or harmony
  • An agreement or treaty between countries
  • verb
  • To be in harmony or agreement; consent
  • To give (someone) the respect due to them

choice

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US / tʃɔɪs /

UK / tʃɔɪs /

A1
  • adjecitve
  • Of good quality or taste; desirable
  • noun
  • Decision between two or more possibilities

relatively

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US / ˈrelətɪvli /

UK / ˈrɛlətɪvlɪ /

A2
  • adverb
  • In a manner comparing something to something else

see

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US / si: /

UK / si /

A1
  • verb
  • To go on a date with someone
  • To predict whether something is, or will be true
  • To understand what someone says
  • To use your eyes to look at something
  • To visit a place often for sightseeing or pleasure
  • To visit or meet with someone
  • To find out by waiting or looking
  • To watch (a game, movie or TV show)

before

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US / bɪˈfɔ:(r) /

UK / bɪˈfɔr,-ˈfor /

A1
  • adverb
  • At a time earlier than the present; previously
  • conjunction
  • In advance of something happening
  • preposition
  • In front of someone or something

corporate

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US / ˈkɔ:pərət /

UK / ˈkɔrpərɪt, ˈkɔrprɪt /

A2
  • adjecitve
  • Concerning (usually large) companies

economist

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US / ɪˈkɒnəmɪst /

UK / ɪˈkɑ:nəmɪst /

A2
  • noun
  • A person who studies economics

extra

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US / 'ekstrə /

UK / 'ekstrə /

A2
  • adjecitve
  • More than necessary; additional
  • noun
  • Items more than you need; additional items
  • Person who has a small part in a movie
  • Special version of a newspaper

have

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US / həv /

UK / hæv /

A1
  • verb
  • To drink, smoke, eat or use something
  • To experience the effects of something
  • To organize an event, or join in an activity
  • To own, possess, or hold something
  • To cause to happen or produce a particular effect

part

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US / pɑ:t /

UK / pɑ:rt /

A1
  • adjecitve
  • To some degree; half; not fully
  • noun
  • Division of a book
  • Ratio of something, e.g. 3 of gin, 1 of tonic
  • A line in a person's hair, made with a comb
  • Character an actor plays on stage, movie, or TV
  • Some, but not all of a specific thing
  • Role in causing something to happen
  • verb
  • To make a line in a person's hair, by using a comb
  • To move two things apart creating a space
  • To leave someone, or to break off a relationship

economy

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US / ɪ'kɒnəmɪ /

UK / ɪˈkɑnəmi /

A1
  • noun
  • Using money, resources in a careful, effective way
  • Total of all goods, services and wages in an area

once

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US / wʌns /

UK / wʌns /

A1
  • adverb
  • One time; one instance
  • At a time in the past
  • conjunction
  • When; as soon as

afraid

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US / əˈfreɪd /

UK / əˈfred /

A1
  • adjecitve
  • Worried that something bad will happen; scared

meantime

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US / ˈmi:ntaɪm /

UK / ˈminˌtaɪm /

B1
  • noun
  • For the present; for a while

peak

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US / pi:k /

UK / pik /

B1
  • noun
  • Part of a cap that sticks out over your eyes
  • The very top of a mountain
  • State when something is at its best
  • Time or point when the highest level occurs
  • verb
  • To reach the highest or best point

should

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US / ʃʊd /

UK / ʃʊd /

A1
  • other
  • Used to indicate what is proper or reasonable

sort

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US / sɔ:t /

UK / sɔrt /

A1
  • noun
  • Group or class of similar things or people
  • verb
  • To organize things by putting them into groups
  • To deal with things in an organized way

temporary

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US / ˈtemprəri /

UK / 'tempəreri /

A2
  • adjecitve
  • Continuing for a limited time; not permanent

worried

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US / ˈwʌrid /

UK / ˈwɜ:rid /

A1
  • adjecitve
  • Feeling troubled or concerned
  • verb
  • To cause concern or trouble over something
  • To feel concerned or troubled about something

bus

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US / bʌs /

UK / bʌs /

A1
  • noun
  • A large road vehicle used for carrying many people
  • verb
  • To move people by coach or bus

certain

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US / ˈsə:tn /

UK / ˈsɚtn /

A1
  • adjecitve
  • Definite, fixed
  • Referring to an unspecified amount or quantity
  • Being sure about something; without doubt

switch

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US / swɪtʃ /

UK / swɪtʃ /

A2
  • noun
  • A change or shift from one method to another
  • Thing you move to turn electrical items on or off
  • Thin flexible piece of wood or stick
  • verb
  • To exchange or replace something for another thing

third

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US / θɜ:d /

UK / θɜ:rd /

A1
  • adjecitve
  • 3rd: Number after second

sure

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US / ʃʊə(r) /

UK / ʃʊr /

A1
  • adjecitve
  • Having no doubts about something
  • Have confidence in your own words or actions
  • Firmly established or held; being firm or stable
  • Being correct or true
  • adverb
  • What you say to agree willingly

actually

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US / ˈæktʃuəli /

UK / ˈæktʃuəli /

A1
  • adverb
  • Used to add new (often different) information

ensure

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US / ɪn'ʃʊə(r) /

UK / ɛnˈʃʊr /

A2
  • verb
  • To make something sure, certain, or safe

sell

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US / sel /

UK / sɛl /

A1
  • verb
  • To exchange something for money
  • To persuade people to do, like or agree

use

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US / ju:s /

UK / ju:s /

A1
  • noun
  • Ability to employ something
  • Need to enable it to work
  • Permission to do something with something
  • Act of spending money
  • Operation of a machine for its function
  • verb
  • To have; to eat, drink, consume etc.
  • To need to operate or work
  • To operate a machine, e.g. a computer
  • To treat a person badly
  • To do something with, for a task or purpose

banker

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US / 'bæŋkə(r) /

UK / ˈbæŋkɚ /

A2
  • noun
  • An executive who works for a bank

separate

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US / 'sepəreɪt /

UK / 'sepəreɪt /

A2
  • adjecitve
  • Being different from or unrelated to another
  • verb
  • To divide two things by being in between them
  • To live away from your husband or wife
  • To move things away from each other

inflation

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US / ɪn'fleɪʃn /

UK / ɪnˈfleʃən /

B1
  • noun
  • Act of filling something with air or gas
  • Continual rise in the prices of products

market

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US / ˈmɑ:kɪt /

UK / ˈmɑ:rkɪt /

A1
  • noun
  • Need or demand for a particular product or service
  • Area or region where a certain product is sold
  • Public event where people sell goods on tables
  • Institution where stocks are bought and sold
  • verb
  • To publicize products to get you to buy; advertise

normal

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US / 'nɔ:ml /

UK / ˈnɔrməl /

A1
  • adjecitve
  • Standard or regular way of doing something
  • Having standard mental or physical ability, health

past

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US / pɑ:st /

UK / pæst /

A2
  • adjecitve
  • No longer current or new
  • adverb
  • So as to go beyond, or further than something
  • noun
  • Time that existed before now, e.g. long ago
  • preposition
  • After a particular time
  • At a later point in distance; beyond

reason

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US / 'ri:zn /

UK / ˈrizən /

A1
  • noun
  • Ability to think about facts and form a judgment
  • Explanation for why something occurred or was done
  • verb
  • To think and make conclusions in a logical manner

shock

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US / ʃɒk /

UK / ʃɑ:k /

A2
  • noun
  • The passage of an electricity through the body
  • Sudden bad feeling caused by something unexpected
  • verb
  • To affect someone with an electrical current
  • To cause great surprise, horror, or anger

side

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US / saɪd /

UK / saɪd /

A1
  • adjecitve
  • In addition to the central or most important thing
  • Next to, or very close to, the right or left of
  • noun
  • Position or opinion that is opposite to another
  • Right or left part of a person's body
  • Feature of someone's personality
  • Straight edge of an object
  • One of two or more groups fighting each other
  • verb
  • To decide to agree with one point, not the other

too

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US / tu: /

UK / tu /

A1
  • adverb
  • In addition, also; with emphasis
  • Say that something is more than you want

after

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US / 'ɑ:ftə(r) /

UK / ˈæftɚ /

A1
  • adverb
  • Later than another time, or behind something
  • conjunction
  • Following something before
  • preposition
  • When an event happened or time has passed

already

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US / ɔ:lˈredi /

UK / ɔlˈrɛdi /

A1
  • adverb
  • Having happened or been done before this time

ecb

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US / /

UK / /

A1
  • abbreviation
  • England and Wales Cricket Board.
  • European Central Bank.

many

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US / 'menɪ /

UK / ˈmɛni /

A1
  • determiner
  • Used to refer a large number of things

will

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US / wɪl /

UK / wɪl /

A1
  • noun
  • Desire or choice of someone
  • Document saying who gets your money when you die
  • Strong desire to do something; determination
  • Desire to do something; strong wish to do
  • other
  • Used with verbs to express the future
  • verb
  • To leave property to someone after your death
  • To use mental effort to make something happen
  • Am (is, are) likely to do
  • To influence someone to do something
  • To make something happen by strongly wanting it

available

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US / əˈveɪləbl /

UK / əˈveləbəl /

A1
  • adjecitve
  • Present and able to be used
  • Able to be used at a scheduled time

here

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US / hɪə(r) /

UK / hɪr /

A1
  • adverb
  • In this place; at this location, position or time

lose

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US / lu:z /

UK / luz /

A1
  • verb
  • To be unable to keep in check or control something
  • To decrease in value or quantity (e.g. weight)
  • To stop having certain qualities or abilities
  • To stop having or being entitled to
  • To fail to win something that is being contested
  • To be unable to find something you once had
  • To be dependent on someone (used with 'not')

production

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US / prəˈdʌkʃn /

UK / prəˈdʌkʃən, pro- /

A2
  • noun
  • Process of producing or growing food naturally
  • Process of making something on a large scale
  • Process of making a movie or TV show

supply

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US / sə'plaɪ /

UK / səˈplaɪ /

A2
  • noun
  • Availability of products and services for use
  • Specific things needed to perform a certain task
  • verb
  • To give or sell goods to others for their use

strategy

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US / 'strætədʒɪ /

UK / ˈstrætədʒi /

A2
  • noun
  • Careful plan or method for achieving a goal
  • other
  • Branch of military dealing with command

try

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US / traɪ /

UK / traɪ /

A1
  • noun
  • Act of putting the ball over the rugby goal line
  • verb
  • To make an effort, to attempt to do something
  • To examine someone or something in a court of law
  • To test to see if it is good or you like it
  • To make a person go through hardship; test
  • To examine something to see if it works
  • Introduction to Video Content
  • Why corporations aren't afraid to raise their pricesIn recent years, the cost of living has skyrocketed, reaching its highest level in thirty-three years. Consumers are left wondering why prices are continuously on the rise, with little hope for stabilization. One question that arises is whether this surge in prices is due to inflation or simply a way for corporations to maximize their profits. The Bank of Canada, along with other central banks, has observed that corporations have become more willing to increase their prices, which some believe is contributing to inflation.To gain a better understanding of this issue, I sought the expertise of my colleague, Pete Evans. The Bank of Canada has found that companies are no longer as fearful of raising their prices as they once were. In fact, businesses have altered their pricing strategies by raising prices more frequently and by larger amounts.This shift in attitude is rather remarkable. In the past, when the economy experienced demand-side shocks or when there were increases in gas prices or shortages of certain materials, businesses would typically absorb the extra costs to maintain customer satisfaction. They knew that raising prices too much would result in losing customers. However, a concept known as cost pass-through has emerged, whereby companies are now passing on the additional costs of production to consumers.According to a Bank of Canada survey, even before the pandemic, most businesses were anticipating rising costs. Surprisingly, the majority of these businesses were not planning to increase their prices, indicating that they were prepared to shoulder the financial burden themselves instead of transferring it to consumers.This willingness to absorb costs has changed, and corporations are now more inclined to pass them on to consumers. It is clear that the dynamic between corporations, inflation, and pricing strategies is evolving. In this article, we will delve deeper into the reasons behind this shift and explore how it may impact consumers and the economy as a whole.
  • Subtitles section
  • You already know everything costs more.
  • The cost of living has soared to its highest level in thirty three years.
  • Consumer has a right to know why prices are going up.
  • There's little hope for price stabilization.
  • Costs of transportation are steadily climbing.
  • But is that because of inflation or because corporations want to make a profit?
  • And how separate are those two things anyway?
  • The Bank of Canada and other central banks say corporations have been faster to increase their prices.
  • And some say that's feeding into inflation.
  • My colleague Pete Evans looked into this, so I called him up to understand more about what's going on.
  • Hey Pete.
  • Hey.
  • So what has the Bank of Canada noticed about corporate pricing strategies?
  • basically just said they've noticed that companies aren't as afraid of raising their prices as they used to be.
  • Businesses have also changed the way they set prices for their goods and services, raising prices more often and by larger amounts.
  • So it's fascinating in that, you know, like we've had shocks to the economy on the demand side before.
  • We've had gas prices go up.
  • We've had shortages in certain materials.
  • For the most part, you would just sort of swallow that to keep your customers happy, knowing that if you raise it too much, you would lose them.
  • This idea of making consumers pay for the extra costs of production is called cost pass through.
  • According to a Bank of Canada survey, even before the pandemic, most businesses were expecting their costs to rise.
  • But the majority of them weren't going to increase their prices, meaning businesses were expecting to spend more.
  • But instead of passing those costs on to consumers, they were OK taking the hit.
  • So let's take this temporary hit on the price of our delivery vans has gone up to fill up a tank by twenty dollars every delivery.
  • But instead of passing that on, let's just absorb that because we're worried that we might upset some of our customers and therefore they might not call us next time.
  • They might call the other guy who didn't raise their prices.
  • So what changed?
  • Why were businesses suddenly OK with frequent price increases?
  • Markets tanking, businesses closing, shelves empty, the economic toll.
  • Extensive coverage of the coronavirus pandemic.
  • The pandemic meant a lot of price increases, labour shortages, supply chain issues, and add on top of that natural disasters and war.
  • In some places you can actually see this playing out.
  • This is the frequency of price increases and decreases in the UK.
  • This shows how often companies were changing their prices.
  • And between of the year of the year, it was relatively stable.
  • Prices weren't changing that much.
  • But after the year of the year, price increases started to become a way more frequent.
  • Price decreases, not so much.
  • Costs went up everywhere.
  • At the same time, demand for many goods and services also went up.
  • And this time companies could charge more because customers expected things to cost more.
  • about how we buy things, you have a sort of number in your mind for what a pair of jeans costs or a bottle of wine costs.
  • If you go into the store and you see the price is twice as high, you might go shop around somewhere else knowing I'm not going to pay that, I'm going to go there.
  • So what this requires is the sort of like consumer belief widespread that like there are legitimate reasons.
  • I've been hearing about it for months, like the cost of energy has gone up, the cost of this has gone up.
  • Once that switch has been turned on in our brains, it's really, really much easier for them to say, well, yeah, the price of this banana went up because it has to and you don't sort of question it as much.
  • We were okay with paying more because we were tuned into the reasons why things cost more.
  • It just seemed justified.
  • So instead of absorbing extra costs like they had in the past, companies pass them on to the customers.
  • And because you're paying more, companies get to maintain their profit margin.
  • It might seem like higher costs are the result of inflation, but some economists say these pricing tactics are now actually driving inflation.
  • There's a lot of things that are factors in our current gutter of high inflation from like supply and demand, like monetary policy, the available of money that's out there, government spending, all that stuff is a factor.
  • But in terms of corporate pricing, it's feeding into inflation because like for the most part, a lot of those other factors of inflation have been dealt with.
  • So all those very legitimate reasons for inflation have started to go away.
  • But for some reason, corporations are still more than happy to keep raising their prices.
  • Some economists are using the term profit led inflation.
  • What does that mean?
  • That's the ten dollar word for what we're talking about.
  • This is basically as the name implies.
  • It's when corporate profits are instead of being at the end of the chain, they're in fact leading inflation.
  • Right.
  • So sort of, you know, companies are saying we're going to run our business here.
  • We have a profit margin after all of our costs are done.
  • Now they're saying.
  • Well, our margin is twenty percent, so let's just like raise our prices in case costs go up and we'll protect it that way.
  • So instead of prices going up being the result of something happening, it's now sort of sort of driving the bus.
  • Right.
  • The Bank of Canada won't say how much this is driving inflation, but other banks like the European Central Bank are more willing to put a number on it.
  • So by their math, basically two thirds of the inflation in Europe in twenty twenty one was caused by corporate prices.
  • Normally it's one third and it sort of doubled functionally as a share of overall inflation.
  • There's some data out of the U.S.
  • from the Kansas City Fed that shows something similar.
  • The role of corporate profits was like twice as much as it normally is in sort of factoring inflation.
  • So by not absorbing the costs the way they used to, corporations may be feeding into the cycle of inflation, keeping prices high.
  • But we are seeing signs this is slowing down.
  • So finally, we've gotten to the good news portion of this.
  • We are starting to see in the data that the profit share of the overall unit cost is finally starting to come down.
  • The numbers show corporate profits are starting to slow down, coming back to a much more normal level generally.
  • And by extension, the amount of this profit led inflation is starting to come back down to not normal, but it's well over the peak.
  • We expect the economy to remain weak for the next few quarters, which means there's more downward pressure on inflation in the pipeline.
  • In short, the excess demand in the economy that made it too easy to raise prices is now gone.
  • But a return to normal won't happen overnight.
  • The head of the ECB says getting inflation under control will take a lot longer if corporations aren't willing to absorb some of the costs.
  • For this to happen, we need to ensure that firms absorb rising labour costs in margin.
  • So what can you do as a consumer in the meantime?
  • The power of the consumers in this situation is where you can shop around.
  • Just be choosy about every dollar you spend, because every dollar you spend is being interpreted by policymakers and central bankers, but also like accountants at companies to say, OK, well, yes, let's raise the price of this can of beans by ten cents and see what happens.
  • If what they see is that they're selling more than ten percent fewer cans of beans, they're going to try to adjust that some.
  • So I'm not going to put like the burden on consumers and say, well, it's your job to shop around.
  • And if, you know, your rent goes up by five hundred bucks, you should just move.
  • But just sort of be aware that every dollar you're spending is a choice you're making.
  • And it's a message that you're sending about your your willingness to do it.
  • Make sure to check out the description below for our sources and more useful links on this topic.